Gucci's New Ace Sneakers are Crafted from White Buffed Leather
References: ssense & highsnobiety
Luxury fashion house Gucci unveils its latest sneaker entitled the 'New Ace' and the structure is the signature low cut tennis footwear design. It boasts new and elevated touches including the three velcro enclosing details over the top of the show in place of the lacing system.
There is also a large logo of the double G across the arch of the design, continuing its ongoing graphic work on footwear. The new sneakers are constructed from buffed leather materials in white over the uppers and have a rounded toe structure. The aforementioned velcro straps are accompanied by a softly padded tongue tab and collar to deliver comfort. The signature red and green hues are found at the heel tabs along with the large logo in yellow, red, and gray. The sneakers are rounded out with treaded rubber soles at the bottom.
There is also a large logo of the double G across the arch of the design, continuing its ongoing graphic work on footwear. The new sneakers are constructed from buffed leather materials in white over the uppers and have a rounded toe structure. The aforementioned velcro straps are accompanied by a softly padded tongue tab and collar to deliver comfort. The signature red and green hues are found at the heel tabs along with the large logo in yellow, red, and gray. The sneakers are rounded out with treaded rubber soles at the bottom.
Trend Themes
1. Velcro Sneaker Designs - Disruptive innovation opportunity: Explore new ways of fastening sneakers using velcro instead of traditional laces for convenience and style.
2. Buffed Leather Materials - Disruptive innovation opportunity: Develop new processes or technologies to enhance the quality and durability of buffed leather materials for luxury footwear.
3. Graphic Work on Footwear - Disruptive innovation opportunity: Combine fashion and technology to create unique graphic designs on sneakers using innovative printing or embroidery techniques.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Create sustainable and eco-friendly materials for luxury fashion items such as sneakers to appeal to environmentally-conscious consumers.
2. Footwear - Disruptive innovation opportunity: Integrate smart technology into sneakers to offer personalized fitness tracking and health monitoring features for the modern consumer.
3. Printing and Embroidery - Disruptive innovation opportunity: Develop advanced digital printing or embroidery methods to enable customizable and on-demand graphic designs on various textiles.
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