Neil Patrick Harris Allures Consumers in the Neuro Sleep Commercial
Janelle Savel — March 12, 2014 — Marketing
References: sleepwithneuro & adweek
Director Jon Jon Augustavo is the creative genius behind the recent Neuro Sleep commercial.
A seductive Neil Patrick Harris is dressed in silk pajamas sitting on a bed of roses crooning over his desire for a taste of Neuro Sleep to provide him with a good night’s sleep. His vocal talent is evident in this R&B-mocking video in the way that he stays in character throughout the commercial. His appearance was made possible from a Neuro customer survey in which 35% said they would like to have a slumber party with him.
Celebrity guest appearances are always a beneficial way to promote a product. However, singing celebrities in funny parodist commercials are not only entertaining, but also catchy and make consumers remember the product and the brand by having a memorable jingle.
A seductive Neil Patrick Harris is dressed in silk pajamas sitting on a bed of roses crooning over his desire for a taste of Neuro Sleep to provide him with a good night’s sleep. His vocal talent is evident in this R&B-mocking video in the way that he stays in character throughout the commercial. His appearance was made possible from a Neuro customer survey in which 35% said they would like to have a slumber party with him.
Celebrity guest appearances are always a beneficial way to promote a product. However, singing celebrities in funny parodist commercials are not only entertaining, but also catchy and make consumers remember the product and the brand by having a memorable jingle.
Trend Themes
1. Celebrity-driven Advertising - Explore the trend of using celebrities to promote products, particularly in humorous singing commercials.
2. Memorable Jingles - Look into the power of catchy jingles in commercials to make consumers remember the product and the brand.
3. Consumer-driven Marketing - Consider the effectiveness of involving consumers in product marketing through surveys and feedback to shape celebrity appearances.
Industry Implications
1. Advertising - Identify opportunities for brands to leverage celebrity-driven ad campaigns, particularly with humorous and memorable singing commercials.
2. Entertainment - Explore collaborations between celebrities and brands in the creation of entertaining and attention-grabbing commercials.
3. Market Research - Discover the value of consumer surveys and feedback in shaping marketing strategies and incorporating celebrity guest appearances.
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