The New NetDragon Headquarters is a Star Trek Nerd's Fantasy
Corinne Guirgis — May 29, 2015 — Art & Design
Game developers everywhere are reeling with jealousy over the new NetDragon headquarters. Built in China and commissioned by executive Lui Deijian, the recently completed space was modeled after the USS Enterprise NCC-1701-E from the classic television series Star Trek, and took over four years and close to $100,000,000 to finish.
The office space is reportedly the only licensed Star Trek building in the world. Despite widespread enthusiasm in North America, Eastern citizens were slightly less enthused as the franchise is far less popular and is often confused with Star Wars. But in spite of this, many feel the chance to work inside the spaceship like structure is once in a lifetime.
With the NetDragon headquarters, it's clear the game developers set out to build an office exterior consistent with the type of work happening on the building's exterior -- a growing pattern in workplaces considered to be revolutionary.
The office space is reportedly the only licensed Star Trek building in the world. Despite widespread enthusiasm in North America, Eastern citizens were slightly less enthused as the franchise is far less popular and is often confused with Star Wars. But in spite of this, many feel the chance to work inside the spaceship like structure is once in a lifetime.
With the NetDragon headquarters, it's clear the game developers set out to build an office exterior consistent with the type of work happening on the building's exterior -- a growing pattern in workplaces considered to be revolutionary.
Trend Themes
1. Galactic Office Spaces - Creating office spaces that resemble sci-fi spaceships is a rising trend in workplace design.
2. Licensed Themed Buildings - Building or designing licensed themed structures allows for unique branding opportunities and can attract a niche audience.
3. Cinematic Experiences - Providing employees with immersive environments can boost morale and increase productivity by creating an experience that aligns with their interests and passions.
Industry Implications
1. Architecture and Design - The architecture and design industry can capitalize on the trend of building unique, licensed themed structures like the NCC-1701-E headquarters.
2. Entertainment - The entertainment industry can use cinematic experiences in their office designs to align with their brand and create a more engaging work environment for their employees.
3. Technology - The technology industry can use unique office spaces to attract and retain top talent who value a unique and exciting work environment.
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