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Energizing Milky Lotions

Clean the Sky - Positive Eco Trends & Breakthroughs

LANCÔME's ÉNERGIE DE VIE Offers Instant Freshness and Energy

— April 16, 2018 — Fashion
LANCÔME's ÉNERGIE DE VIE Refreshing Milky Lotion for daily use that provides instant relief from dullness, as well as delivers a sense of freshness and energy. The energizing product functions like a moisture magnet while revitalizing the skin, giving it a surge of energy. The formula of the ÉNERGIE DE VIE is inspired by Chinese beauty routines and it shows through the consistency of the lotion. The unique lotion takes the form of a liquid-like essence or cosmetic water, a popular texture in the Chinese skincare that is believed to rejuvenate the skin.

The ÉNERGIE DE VIE aims to assist one in achieving a healthy glow, while eliminating signs of tiredness. It is formulated to be the first step of the skin routine, hydrating and refreshing the skin prior to application of creams and serums. Notably, the lotion is infused with three root extracts that also draw inspiration of traditional Chinese routines. Additionally, there are natural ingredients such as wild yam for nourishment, soybean seed extract for skin structure support and tamarind for combating environmental elements and protecting with antioxidants.
Trend Themes
1. Instant Freshness and Energy - Disruptive Innovation Opportunity: Develop skincare products that provide instant relief from dullness and deliver a sense of freshness and energy.
2. Liquid-like Essence Texture - Disruptive Innovation Opportunity: Create skincare products with a liquid-like essence texture, inspired by Chinese beauty routines, to rejuvenate the skin.
3. Traditional Chinese Ingredients - Disruptive Innovation Opportunity: Incorporate traditional Chinese ingredients, such as three root extracts and wild yam, into skincare products for nourishment and protection.
Industry Implications
1. Skincare Industry - Disruptive Innovation Opportunity: Introduce innovative skincare products that offer instant freshness and energy, inspired by Chinese beauty routines and infused with traditional ingredients.
2. Cosmetics Industry - Disruptive Innovation Opportunity: Develop cosmetic products with a liquid-like essence texture, providing rejuvenation and hydration to the skin.
3. Beauty and Wellness Industry - Disruptive Innovation Opportunity: Explore the use of traditional Chinese ingredients in beauty and wellness products for nourishment, protection, and combatting environmental elements.
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