Bring Some Luxury to Surfing with the Neiman Marcus Crystal Mouse
Leslie Chen — July 8, 2011 — Tech
References: neimanmarcus
If you're tired of all the computer gadgets geared towards guys, the Neiman Marcus Crystal Mouse will definitely bring some femininity back to those Internet surfing hours.
Not only is the mouse glamorous but it allows for convenient packing and storage. The Neiman Marcus Crystal Mouse is covered in clear, green and pink crystals and boasts the ability to fold in half; making it flirty and functional at the same time.
Perfect for those who desire some glamour while they're geeking, the mouse is an ideally portable piece of computer luxury.
Implications - Consumers are looking to inject a bit of luxury into their lives. Products that offer an elite element are appealing to those shoppers who desire a feeling of exclusivity. Coming out with more everyday items containing an aspect of prestige could help a company grow its brand.
Not only is the mouse glamorous but it allows for convenient packing and storage. The Neiman Marcus Crystal Mouse is covered in clear, green and pink crystals and boasts the ability to fold in half; making it flirty and functional at the same time.
Perfect for those who desire some glamour while they're geeking, the mouse is an ideally portable piece of computer luxury.
Implications - Consumers are looking to inject a bit of luxury into their lives. Products that offer an elite element are appealing to those shoppers who desire a feeling of exclusivity. Coming out with more everyday items containing an aspect of prestige could help a company grow its brand.
Trend Themes
1. Luxury Tech Accessories - Companies can tap into the desire for prestige and exclusivity by creating high-end, glamorous technology accessories.
2. Feminine Computing - Offering computer peripherals designed especially for women provides a market segment that is often overlooked.
3. Functional Glam - Products that are both glitzy and practical, like the foldable Neiman Marcus Crystal Mouse, can cater to consumers who want style and convenience.
Industry Implications
1. Technology - Companies in the technology industry can introduce more luxurious and stylish accessories and gadgets.
2. Fashion - The fashion industry can explore the design and production of computer peripherals that are both functional and fashionable.
3. Retail - Retail companies can capitalize on the trend of consumers seeking luxury items in their everyday lives by offering high-end computer accessories in-store and online.
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