The NatureDry LOFT Jacket Has No Plastic or Chemicals in the Mix
Michael Hemsworth — April 13, 2021 — Fashion
References: kickstarter & thegadgetflow
The NatureDry LOFT jacket is a naturalistic garment that's focused on a free-from construction that will offer wearers impressive resilience in the face of inclement weather. The jacket is characterized by its all-weather construction that is filled with merino wool for insulation along with the Naturedry merino weatherproof shell to highlight a naturally functional design. The garment doesn't have any plastic or chemicals used in the construction process to make it a jacket that wearers can feel good about donning when the temperature drops.
The NatureDry LOFT jacket maintains a neutral design that is suitable for wearers with any style preferences to wear on the regular or when heading out into the wilderness. The jacket is lined with Tencel for enhanced natural comfort and finished with pockets throughout for storing small essentials.
The NatureDry LOFT jacket maintains a neutral design that is suitable for wearers with any style preferences to wear on the regular or when heading out into the wilderness. The jacket is lined with Tencel for enhanced natural comfort and finished with pockets throughout for storing small essentials.
Trend Themes
1. Free-from Jackets - The trend of creating jackets without traditional materials like plastic and chemicals, and instead utilizing natural materials like merino wool and Tencel for insulation and comfort.
2. Naturalistic Design - The trend of emphasizing natural, sustainable materials and functional design for outdoor garments, and reducing waste and environmental impact in the process.
3. All-weather Gear - The trend of creating multi-purpose outdoor garments that can withstand a variety of weather conditions and offer both function and fashion for outdoor enthusiasts.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry could create sustainable free-from jackets that appeal to conscious consumers who prioritize environmentally friendly products.
2. Sustainable Fashion - The sustainable fashion industry could create stylish, functional outdoor apparel that is also eco-friendly, ethical, and made from natural materials.
3. Textile Manufacturing - The textile manufacturing industry could create innovative, sustainable fabrics and materials that meet the needs of eco-conscious consumers and align with the free-from trend.
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