Nature Beyond Threads Allows Wearers to Experience Clothes in a New Way
Elena Rahman — May 26, 2021 — Fashion
References: kickstarter
Currently live on Kickstarter, Nature Beyond Threads is a clothing brand geared towards yoga wear. The brand welcomes a fresh and innovative activewear concept that focuses on the alignment between beauty and nature. Its original fabrics are imprinted with inspirational patterns and scenes from the founder, Noelle Kristine's personal travel collection.
Using photographs as fabric prints, captured in paradisal travel locations like Haiti, Cuba, Thailand, Indonesia, and various National Parks, the yoga wear inspires playfulness. Nature Beyond Threads aims to promote confidence and self-expression with various patterns to fit each consumer's personal sense of style.
Made with high-quality recycled, renewable, and responsibly sourced materials, the athletic brand ensures its manufacturing process follows tight ecological regulations. Twelve breathtaking prints are available for purchase as leggings and bra sets.
Image Credit: Kickstarter
Using photographs as fabric prints, captured in paradisal travel locations like Haiti, Cuba, Thailand, Indonesia, and various National Parks, the yoga wear inspires playfulness. Nature Beyond Threads aims to promote confidence and self-expression with various patterns to fit each consumer's personal sense of style.
Made with high-quality recycled, renewable, and responsibly sourced materials, the athletic brand ensures its manufacturing process follows tight ecological regulations. Twelve breathtaking prints are available for purchase as leggings and bra sets.
Image Credit: Kickstarter
Trend Themes
1. Eco-friendly Fashion - Opportunity to capitalize on sustainable and responsible material sourcing in the fashion industry.
2. Travel-inspired Design - Designing clothing with travel-inspired prints can be a disruptive innovation in the activewear market.
3. Nature-inspired Activewear - Nature-centric designs serve as a new approach to activewear design.
Industry Implications
1. Fashion Industry - The use of eco-friendly materials can be applied to other fashion streams.
2. Athletic Wear Industry - Nature-inspired yoga wear can create a unique selling proposition in the activewear industry.
3. Ecological Manufacturing Industry - Innovative ideas for using recycled and renewable materials in the textile industry have a huge potential.
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