Graphics in the Nattofranco Collection Look Like Magazine Cutouts
Riley von Niessen — January 23, 2017 — Fashion
References: nattofranco & hypebae
Nattofranco, a fashion label that was founded by designer Noémie Sebayashi, consistently features apparel that has multicultural relevance. This is due to its founder's background, as she identifies as half French and half Japanese. Keeping this in mind, Noémie Sebayashi takes elements that celebrate each culture and fuses them together, for a unique aesthetic that's full of originality.
For Nattofranco's most recent collection, 1980s Japanese magazine culture is at the focus, with large-scale graphics made to look like old cutouts that were then taped or pasted on fabric. It's reported that most of these images are taken from "female 'aidoru' magazines."
To promote the collection, Nattofranco employed Arnaud Bresson to lens a lookbook -- which features Moffy Gathorne Hardy and Gianni Locatelli.
For Nattofranco's most recent collection, 1980s Japanese magazine culture is at the focus, with large-scale graphics made to look like old cutouts that were then taped or pasted on fabric. It's reported that most of these images are taken from "female 'aidoru' magazines."
To promote the collection, Nattofranco employed Arnaud Bresson to lens a lookbook -- which features Moffy Gathorne Hardy and Gianni Locatelli.
Trend Themes
1. Multicultural Fashion - Disruptive innovation opportunity: Develop fashion lines that celebrate and fuse multiple cultures to create unique aesthetics.
2. 1980s Magazine Graphics - Disruptive innovation opportunity: Incorporate large-scale graphics inspired by vintage magazines into apparel designs, creating a retro yet modern look.
3. Fashion Lookbooks - Disruptive innovation opportunity: Collaborate with talented photographers to create visually compelling lookbooks that showcase the brand's unique style and appeal.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new possibilities in the fashion industry by embracing multicultural influences and creating diverse designs.
2. Print Media - Disruptive innovation opportunity: Revitalize the print media industry by incorporating magazine-inspired graphics into various products and promotional materials.
3. Photography - Disruptive innovation opportunity: Collaborate with fashion brands to capture unique and visually captivating lookbooks that appeal to consumers.
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