The Native Shoes Velvet Collection is More Stylish than Practical
Meghan Young — December 4, 2011 — Fashion
References: shop.nativeshoes & refinery29
Velvet might not seem like the most ideal material for rain gear of any type, but the Native Shoes Velvet limited-edition collection is simply expanding the brand's footwear. A natural progression, this collection revolves around three classic designs (the Miller, Jefferson and Corrado styles), re-producing them in a lush velvet material. They may look like Crocs, but the Native Shoes Velvet collection is much more streamlined and stylish.
Available in three no-nonsense colors (blue, red and black), the Native Shoes Velvet limited edition collection may signal a slow transition into everyday footwear. Since Native Shoes specializes in practical rain shoes and boots, no surprise since the brand is based in Vancouver, British Colombia, it really targets a specific demographic and need. This collection surpasses that.
Available in three no-nonsense colors (blue, red and black), the Native Shoes Velvet limited edition collection may signal a slow transition into everyday footwear. Since Native Shoes specializes in practical rain shoes and boots, no surprise since the brand is based in Vancouver, British Colombia, it really targets a specific demographic and need. This collection surpasses that.
Trend Themes
1. Velvet Rain Footwear - Exploiting the unexpected market demand for stylish rain gear, there is an opportunity for brands to create high-end and fashionable rain footwear using unconventional materials like velvet.
2. Limited Edition Collections - The Native Shoes Velvet collection highlights the potential of limited edition releases in the footwear industry, creating exclusivity and driving consumer interest.
3. Transition to Everyday Footwear - The release of the Native Shoes Velvet collection signifies a potential market shift towards rain footwear becoming a fashionable and acceptable choice for everyday wear.
Industry Implications
1. Footwear Manufacturing - Manufacturers and brands in the footwear industry can explore the opportunity to create stylish and practical rain footwear using alternative materials, like velvet, to cater to fashion-forward consumers.
2. Fashion Industry - The Native Shoes Velvet collection showcases the potential for high-end rain footwear to become a new fashion trend, giving inspiration to designers and brands in the fashion industry to innovate in this niche market.
3. Limited Edition Retailing - The success of limited edition releases, as shown by Native Shoes Velvet collection, offers an opportunity for retailers to capitalize on consumer enthusiasm and create exclusive collaborations or collections with brands.
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