'Native Shoes' Provides a Comfortable, Stylish Alternative to Crocs
Joanne Lam — February 5, 2010 — Fashion
References: nativeshoes
With Native Shoes coming out with a line combining both comfort AND style, the classic Crocs line may be swimming in deep waters.
These shoes, incorporating the general features and comfort of Crocs, also remind us of the stylish casual footwear we’re used to. Coming in bright yellows, reds, blues and the classic black and white, these kicks may very well be a replacement sneaker for many people's worn-out Crocs.
Implications - One of the best ways a company can engender good will from consumers is by appealing to them on two seemingly opposite product concepts. A brand that can point to a radical design and practical use, or stylish design and comfort wear, can advertise itself as an 'all-in-one' product.
These shoes, incorporating the general features and comfort of Crocs, also remind us of the stylish casual footwear we’re used to. Coming in bright yellows, reds, blues and the classic black and white, these kicks may very well be a replacement sneaker for many people's worn-out Crocs.
Implications - One of the best ways a company can engender good will from consumers is by appealing to them on two seemingly opposite product concepts. A brand that can point to a radical design and practical use, or stylish design and comfort wear, can advertise itself as an 'all-in-one' product.
Trend Themes
1. Comfort-style Combination - There is an opportunity for brands to create products that combine comfort and style, appealing to consumers looking for both in one.
2. Colorful Casual Footwear - The market for casual footwear in bright and vibrant colors is growing, creating a niche for brands to offer options beyond traditional black and white.
3. Replacing Worn-out Crocs - There is a potential market for sneakers that can serve as a replacement for worn-out Crocs, providing a more stylish alternative.
Industry Implications
1. Footwear - The footwear industry can capitalize on the trend of combining comfort and style, offering innovative designs and materials for all-day wear.
2. Fashion - The fashion industry has an opportunity to explore the market for colorful and casual footwear, creating unique designs that cater to a style-conscious audience.
3. Athletic Retail - Athletic retail stores can promote sneakers as replacements for worn-out Crocs, positioning them as a more fashionable and versatile option for everyday wear.
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