Fjällräven is Giving Away U.S. National Parks Passes on Black Friday
Michael Hemsworth — November 23, 2019 — World
References: fjallraven & gearpatrol
Black Friday is gearing up to offer consumers a slew of details to take advantage of, but Fjällräven is offering a different kind of promotion in the form of a free U.S. National Parks Pass.
The brand has announced that it will be handing out 1,500 passes to lucky shoppers on a first come, first served basis at each of its 21 locations across the US. Customers only need to make a purchase of any value to get their hands on the pass. The pass itself is valued at $80 and will cover fees associated with entrance and standard amenities as well as day use fees for up to four people in a vehicle.
The U.S. National Parks Pass promotion from Fjällräven is only available this Black Friday to make it a very limited-time opportunity.
The brand has announced that it will be handing out 1,500 passes to lucky shoppers on a first come, first served basis at each of its 21 locations across the US. Customers only need to make a purchase of any value to get their hands on the pass. The pass itself is valued at $80 and will cover fees associated with entrance and standard amenities as well as day use fees for up to four people in a vehicle.
The U.S. National Parks Pass promotion from Fjällräven is only available this Black Friday to make it a very limited-time opportunity.
Trend Themes
1. Free National Parks Passes - Fjällräven's promotion of giving away free U.S. National Parks Passes presents an opportunity for businesses to explore creative ways to attract and engage customers through unique promotional offers.
2. Black Friday Specials - Fjällräven's Black Friday promotion highlights the potential for other businesses to tap into the hype around the shopping event to generate increased customer interest and sales.
3. Limited-time Promotions - The time-constricted nature of Fjällräven's U.S. National Parks Pass promotion demonstrates the potential for businesses to create urgency and enhance customer engagement by offering limited-time exclusive deals.
Industry Implications
1. Outdoor Retail - Fjällräven's promotion aligns with the outdoor retail industry and offers an opportunity for other businesses in this sector to explore innovative ways of engaging with customers and promoting their products.
2. Travel and Tourism - The U.S. National Parks Pass promotion by Fjällräven creates opportunities for businesses in the travel and tourism industry to partner with national parks or offer their own related promotions to attract customers.
3. E-commerce and Retail - Fjällräven's Black Friday promotion highlights the potential for businesses in the e-commerce and retail sector to leverage the Black Friday shopping event to drive sales and attract new customers through unique offers.
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