The Cheesy Tee Was Released for National Mac and Cheese Day
Ellen Smith — July 12, 2019 — Fashion
References: provinceofcanada
July 14th is National Mac and Cheese Day, and Province of Canada and President's Choice want consumers to celebrate the comfort food in style, with a noodle-inspired T-shirt that's both comfortable and minimalist.
The plain white shirt features a simple curved noodle on the front of the garment -- the same noodle that's associated with the cheesy pasta dish. The sleeve is minimally branded with a small President's Choice logo tag, informing wearers of the unique collaboration. In addition to being stylish and topical, all proceeds from the tee will go toward the President's Choice Children's Charity to help tackle childhood hunger in Canada.
To further this charitable release, the brand will donate up to 5,000 boxes of the President's Choice Deluxe Cheddar Macaroni & Cheese to the Boys and Girls Clubs.
The plain white shirt features a simple curved noodle on the front of the garment -- the same noodle that's associated with the cheesy pasta dish. The sleeve is minimally branded with a small President's Choice logo tag, informing wearers of the unique collaboration. In addition to being stylish and topical, all proceeds from the tee will go toward the President's Choice Children's Charity to help tackle childhood hunger in Canada.
To further this charitable release, the brand will donate up to 5,000 boxes of the President's Choice Deluxe Cheddar Macaroni & Cheese to the Boys and Girls Clubs.
Trend Themes
1. Comfort Food-inspired Apparel - There is an opportunity for clothing brands to create apparel that pays homage to popular comfort foods, appealing to consumers' love for nostalgic and indulgent products.
2. Minimalist Design - Brands can tap into the trend of minimalist design by offering simple and clean garments that resonate with consumers seeking a more streamlined aesthetic.
3. Charitable Collaboration - Companies can explore partnerships with charitable organizations to create limited-edition products, allowing consumers to make a positive impact with their purchases.
Industry Implications
1. Fashion - The fashion industry can explore the concept of food-inspired clothing and create innovative designs that cater to consumers' preferences for unique and conversation-starting apparel.
2. Branding - Brands can adopt a minimalist approach to their designs, packaging, and marketing, appealing to consumers who value simplicity and a more refined aesthetic.
3. Food and Beverage - The food and beverage industry can partner with fashion brands to launch collaborative initiatives that merge culinary experiences with fashion, offering consumers a new way to engage with their favorite comfort foods.
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