These National Board of Health Ads Say "Drink Less - Party More"
Leslie Chen — August 27, 2011 — Marketing
References: reklamebureauetos.dk & adsoftheworld
These National Board of Health ads resemble the look of humorous comics as much as they work towards sending a serious message. The combination of the two creates a perfect way of reaching viewers.
One of the images in this ad series features a 'Captain Late Night' and a 'Captain Blackout.' Of course Captain Late Night is still having fun while Captain Blackout is already done for the evening. The accompanying copy "Drink less - Party more" clarifies the message in a straightforward way.
I am loving these National Board of Health ads for their humorous way of being serious.
Implications - Consumers are attracted to advertisements with serious subject matter only when illustrated with humor. Images solely focused on tackling hard-hitting issues are not as appealing to those who don't want to focus on negativity. In order to promote their message even further, organizations could focus on this combination of seriousness shown with humor.
One of the images in this ad series features a 'Captain Late Night' and a 'Captain Blackout.' Of course Captain Late Night is still having fun while Captain Blackout is already done for the evening. The accompanying copy "Drink less - Party more" clarifies the message in a straightforward way.
I am loving these National Board of Health ads for their humorous way of being serious.
Implications - Consumers are attracted to advertisements with serious subject matter only when illustrated with humor. Images solely focused on tackling hard-hitting issues are not as appealing to those who don't want to focus on negativity. In order to promote their message even further, organizations could focus on this combination of seriousness shown with humor.
Trend Themes
1. Humorous Partying Campaigns - Humorous campaigns that combine serious subject matter with humor are more appealing to consumers.
Industry Implications
1. Advertising - The advertising industry can leverage humorous campaigns to effectively communicate serious messages to consumers.
2. Public Health - The public health sector can use humorous campaigns to promote responsible drinking habits and raise awareness about alcohol-related issues.
3. Graphic Design - The graphic design industry can explore the use of humor in visual communication to create engaging advertisements for serious topics.
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