NASA and Vans Joined to Create a Range of Exclusive Sneakers
Riley von Niessen — April 17, 2018 — Fashion
References: instagram & highsnobiety
NASA and Vans recently joined forces to come up with a series of limited edition sneakers, which feature the federal space agency's branding at the focus of each design.
So far, only a few images of the collaboratively made sneakers have been shared online, however one model utilizes a low-top silhouette, and looks to be made from a high quality white leather. On the sides of the uppers is NASA's name, as both an acronym and its long form. Beneath this branding, "John F. Kennedy Space Center" is also included in bold but small lettering. Tabs on the tongues of the shoes state "Shuttle" and "Mission," and removable American flags are featured on the backs of the heels as Velcro patches.
So far, only a few images of the collaboratively made sneakers have been shared online, however one model utilizes a low-top silhouette, and looks to be made from a high quality white leather. On the sides of the uppers is NASA's name, as both an acronym and its long form. Beneath this branding, "John F. Kennedy Space Center" is also included in bold but small lettering. Tabs on the tongues of the shoes state "Shuttle" and "Mission," and removable American flags are featured on the backs of the heels as Velcro patches.
Trend Themes
1. Limited Edition Sneakers - Collaboration between NASA and Vans signals potential for increased demand around exclusive partnerships and co-branded items.
2. Branding Collaborations - Joint branding opportunities, such as the one between Vans and NASA, offer companies new ways to engage customers and reach new audiences.
3. Nostalgic Design - Retro designs with a modern twist are becoming increasingly popular, particularly when used in collaboration with established brand names like NASA.
Industry Implications
1. Footwear Industry - Collaborative sneaker design and exclusive collections could become a disruptive innovation opportunity for the footwear industry, increasing customer engagement and boosting sales.
2. Space Industry - NASA's collaboration with Vans highlights the potential for the space industry to leverage its branding and design to create new revenue streams and engage with new audiences.
3. Fashion Industry - Collaborations between brands with different target audiences, such as Vans and NASA, illustrate the potential for disruption in the fashion industry by expanding the reach of each brand.
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