The NARS Steven Klein Holiday Line is Inspired by Surrealist Imagery
Charlotte Joyce Kidd — October 20, 2015 — Fashion
References: narscosmetics & sidewalkhustle
The NARS Steven Klein collection arrives just in time for the holidays, but it's anything but mistletoe and tinsel-themed. Based on Klein's unique photographic vision, the NARS Steven Klein makeup pieces are inspired by surreal scenes of leather-clad contortionists and oddly masked women.
The packaging of the NARS Steven Klein collection reveals the imagery that inspired it. In one image, a thin woman washes dishes in curlers, wearing a bizarre, Friday the 13th-like mask. In another, a face painted in thick white makeup has no visible eyes but multiple red-lipped mouths. It's a clever take on Steven Klein's highly themed photographic work, with a strong but seamless emphasis on makeup.
Highlights of the NARS Steven Klein collection include the One Shocking Moment Cheek Studio Palette, three new metallic nail polish colors and eight gift sets that will make perfect stocking stuffers.
The packaging of the NARS Steven Klein collection reveals the imagery that inspired it. In one image, a thin woman washes dishes in curlers, wearing a bizarre, Friday the 13th-like mask. In another, a face painted in thick white makeup has no visible eyes but multiple red-lipped mouths. It's a clever take on Steven Klein's highly themed photographic work, with a strong but seamless emphasis on makeup.
Highlights of the NARS Steven Klein collection include the One Shocking Moment Cheek Studio Palette, three new metallic nail polish colors and eight gift sets that will make perfect stocking stuffers.
Trend Themes
1. Surrealist Imagery in Makeup - Opportunity to create makeup collections inspired by surreal scenes and unique imagery, capturing consumers' attention with unconventional designs.
2. Photographic-inspired Makeup Collections - Opportunity to collaborate with photographers and artists to create makeup collections that translate their visual vision into tangible products.
3. Unique Packaging for Makeup Collections - Opportunity to create packaging that showcases the inspiration behind the makeup collection, creating an experiential and visually captivating product.
Industry Implications
1. Cosmetics - Cosmetics companies can innovate their product lines by collaborating with photographers and artists to create unique and visually striking makeup collections.
2. Photography - Photographers can explore new collaboration opportunities within the cosmetics industry, lending their creative vision to the creation of makeup collections.
3. Packaging Design - Designers and packaging manufacturers can cater to the cosmetics industry by offering innovative and visually appealing packaging solutions that reflect the inspiration behind makeup collections.
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