The Napolina Selezione Speciale Range Includes Tomatoes and Sauces
Michael Hemsworth — April 30, 2021 — Marketing
References: napolina & conveniencestore
The Napolina Selezione Speciale range is an upcoming lineup of products for avid chefs that will help them to prepare premium cuisine from the comfort of their own kitchen. The products include the Selezione Tomatoes and the Selezione Speciale Sauces, which each feature a number of different options to choose from. Each of the products will be priced at £2 each and will support chefs looking to prepare Italian fare from home.
Commercial Director for Napolina Neil Brownbill spoke on the new Napolina Selezione Speciale range saying, "Inspired by the way Italians cook and eat, we hope that our Selezione Speciale range will help people to recreate authentic Italian cuisine at home. The last year has truly consolidated the UK’s passion for Italian food - as home cooks attempt to recreate the ‘going out’ and ‘holiday’ experiences at home. Italian continues to be the UK’s favourite cuisine and was eaten on 3.5bn occasions last year - demonstrating the opportunity for retailers as shoppers look to cook versatile, convenient, delicious meals which remind them of “la dolce vita.”
Commercial Director for Napolina Neil Brownbill spoke on the new Napolina Selezione Speciale range saying, "Inspired by the way Italians cook and eat, we hope that our Selezione Speciale range will help people to recreate authentic Italian cuisine at home. The last year has truly consolidated the UK’s passion for Italian food - as home cooks attempt to recreate the ‘going out’ and ‘holiday’ experiences at home. Italian continues to be the UK’s favourite cuisine and was eaten on 3.5bn occasions last year - demonstrating the opportunity for retailers as shoppers look to cook versatile, convenient, delicious meals which remind them of “la dolce vita.”
Trend Themes
1. Home Cooking - The trend towards home cooking in response to the pandemic provides a disruptive innovation opportunity for companies like Napolina to offer premium, convenient, and versatile canned tomato products for chefs and home cooks.
2. Authentic Italian Cuisine - The increasing demand for authentic Italian cuisine in the UK creates an opportunity for food companies to provide high quality, Italian-inspired ingredients and products like Napolina's Selezione Speciale range to meet the growing demand of the market.
3. Premium Canned Goods - The trend towards premium canned goods creates an opportunity for canned food manufacturers like Napolina to provide innovative canned tomato products with unique flavor profiles and premium packaging that appeals to modern consumers who demand quality and convenience.
Industry Implications
1. Canned Food Manufacturing - With the increasing demand for premium canned goods, canned food manufacturers can innovate and provide unique, high quality, and convenient products to meet the needs of consumers and tap into the growing market.
2. Food Retail - Retailers can take advantage of the trend towards home cooking and increasing demand for authentic Italian cuisine by offering a wide selection of premium canned tomato products like Napolina's Selezione Speciale range that appeals to chefs and home cooks.
3. Ingredient Manufacturing - Manufacturers of ingredients for convenient and premium canned tomato products can take advantage of the trend towards convenience and premium goods and offer innovative and unique ingredients, such as Napolina's Selezione Tomatoes and Selezione Speciale Sauces that offer a variety of flavor profiles and premium quality.
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