Casper's Nap Like a Boss Campaign to Help Companies Get Better Sleep
Meghan Young — March 29, 2016 — Art & Design
It's undeniable that sleep plays a crucial role in a person's overall health. Casper, the revolutionary bed-in-a-box startup, has created the Nap Like a Boss campaign in order to focus on the impact work hours can have on sleep. According to a recent press release, the brand "recently conducted a study of consumer sleeping habits, and learned that a majority of Canadians would sacrifice traditional office perks for the opportunity to take mid-day naps."
With this in mind, the Nap Like a Boss contest was born. Canadians can nominate their office for a nap room supplied by Casper itself. Complete with two twin beds, two West Elm bed frames, 20 pajamas from Frank and Oak, 20 Casper socks and more, it's a jackpot few will want to miss out on.
With this in mind, the Nap Like a Boss contest was born. Canadians can nominate their office for a nap room supplied by Casper itself. Complete with two twin beds, two West Elm bed frames, 20 pajamas from Frank and Oak, 20 Casper socks and more, it's a jackpot few will want to miss out on.
Trend Themes
1. Workplace Sleep Optimization - Casper's Nap Like a Boss campaign highlights the growing trend of companies focusing on improving employee sleep for better productivity and well-being.
2. Sleep Benefits in the Workplace - The Nap Like a Boss contest emphasizes the increasing recognition of the positive effects of napping on employee performance and engagement.
3. Employee Wellness Initiatives - Casper's campaign reflects the rising trend of businesses implementing wellness programs that prioritize sleep as a key component of employee health and happiness.
Industry Implications
1. Bed-in-a-box - Casper's Nap Like a Boss campaign presents opportunities for bed-in-a-box companies to expand their product offerings and target corporate clients for workplace sleep solutions.
2. Workplace Design - The emphasis on nap rooms in offices provides opportunities for architecture and interior design companies to create innovative and comfortable spaces that promote employee rest and rejuvenation.
3. Corporate Wellness Services - Casper's campaign opens up possibilities for wellness service providers to develop programs and partnerships tailored to improving employee sleep, leading to overall well-being and increased productivity.
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