The 'Nano X' is Made to Transition Between Workouts
Riley von Niessen — October 23, 2020 — Fashion
References: reebok & menshealth
Reebok introduced the 'Nano X' to enable athletes to seamlessly transition between different workouts—whether they're running sprints, lifting weights, or taking part in a CrossFit class.
With a lightweight and fashion-forward design, the sneakers can also be worn as everyday sneakers that offer plenty of support and comfort. Building on the 'Nano' silhouette's original design, the 'Nano X' incorporates a "flexware" upper that improves breathability, and added support in the outsole and collar. To update the design, Reebok joined forces with a fitness brand called Wit.
Currently, the silhouette is offered in an 'Alabaster / Black / Punch Pink' colorway. The Nano X is available for purchase from the Reebok web store, where a pair of the sneakers retails for $150.
Image Credit: Reebok
With a lightweight and fashion-forward design, the sneakers can also be worn as everyday sneakers that offer plenty of support and comfort. Building on the 'Nano' silhouette's original design, the 'Nano X' incorporates a "flexware" upper that improves breathability, and added support in the outsole and collar. To update the design, Reebok joined forces with a fitness brand called Wit.
Currently, the silhouette is offered in an 'Alabaster / Black / Punch Pink' colorway. The Nano X is available for purchase from the Reebok web store, where a pair of the sneakers retails for $150.
Image Credit: Reebok
Trend Themes
1. Versatile Cross-training Shoes - Opportunity to develop unique designs for shoes that can be used in multiple types of workouts and as everyday wear.
2. Fashion-forward Athletic Wear - Opportunity to create athletic wear that is both functional and stylish for consumers who prioritize fashion even while working out.
3. Collaborative Fitness Products - Opportunity to form partnerships between fitness and fashion brands to create innovative products that cater to a wide range of consumer needs.
Industry Implications
1. Sportswear - Sportswear companies could create new product lines that prioritize versatility and fashion-forward design, targeting consumers who use their products for both exercise and everyday wear.
2. Fitness Equipment - Fitness equipment manufacturers could use the concept of versatility to create multipurpose equipment that can be used for a range of workouts.
3. Fashion - Fashion brands could collaborate with sportswear companies to create athleisure wear that is both fashionable and functional for consumers who prioritize fashion even while working out.
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