WACKO MARIA and Nanga Join Forces For FW21 Outerwear Collection
Niko Pajkovic — December 6, 2021 — Fashion
References: wackomaria.co.jp & hypebeast
Japanese fashion label WACKO MARIA has teamed up with Nanga to launch a Fall/Winter 2021 outerwear collection, an expansive assortment of heavily-patterned, winter-ready garments.
Coming on the heels of Naga's collaborations with Gramicci, F/CE., and Adsum, the emerging streetwear brand, has linked up with WACKO MARIA to branch out and try tackling cold-weather wear. As a result, the collection consists of a range of cozy down jackets, mountain parkas, and accessories, many of which leverage WACKO's signature motifs, such as snake and leopard print. An interesting accessory item is the cheetah-print indoor blanket that presents both brands' classic logos.
The entire WACKO MARIA x Nanga collection is available to buy on WACKO MARIA's online website, with prices starting at $145.
Image Credit: Wacko Maria
Coming on the heels of Naga's collaborations with Gramicci, F/CE., and Adsum, the emerging streetwear brand, has linked up with WACKO MARIA to branch out and try tackling cold-weather wear. As a result, the collection consists of a range of cozy down jackets, mountain parkas, and accessories, many of which leverage WACKO's signature motifs, such as snake and leopard print. An interesting accessory item is the cheetah-print indoor blanket that presents both brands' classic logos.
The entire WACKO MARIA x Nanga collection is available to buy on WACKO MARIA's online website, with prices starting at $145.
Image Credit: Wacko Maria
Trend Themes
1. Heavily-patterned Outerwear - The collaboration between WACKO MARIA and Nanga showcases an expanding trend of winter outerwear featuring bold patterns.
2. Streetwear X Outdoor Collaboration - The rise of collaborations between streetwear and outdoor brands, such as Nanga's previous partnerships, presents opportunities for disruptive innovation.
3. Indoor Accessories for Outdoor Gear - The addition of a cheetah-print indoor blanket as an accessory item in the collection reflects a growing trend of blending indoor and outdoor aesthetics.
Industry Implications
1. Fashion - Fashion brands, particularly those in the outdoor and streetwear sectors, can incorporate bold patterns and collaboration with other brands to disrupt the market and appeal to younger consumers.
2. Outdoor Gear - Outdoor gear companies can seek partnerships with streetwear brands and explore incorporating fashion trends into their designs to create disruptive products and reach new audiences.
3. Home Decor - Home decor brands can explore the trend of blending indoor and outdoor aesthetics and create products that cater to the growing market of customers seeking comfort and style in their homes amid the pandemic.
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