The Naname Jewelry Collection by Nick Rennie is Subtle and Bold
Meghan Young — February 20, 2013 — Fashion
References: happyfinishdesign.bigcartel & design-milk
The Naname Jewelry Collection is undeniably modern, yet there is a tribal aesthetic to it as well that gives it a traditional appeal. The geometric lines that take one direction and then suddenly go in another is what imbues the accessories with this double nature. Nevertheless, the use of solid brass tempers both, allowing them to complement just about any outfit beautifully, everyday and evening.
Designed by Australian product and furniture designer turned jewelry maker Nick Rennie of happy finish design, the Naname Jewelry Collection is comprised of necklaces, earrings and even the odd cufflinks. Shaped in rectangles and squares, they are both bold and subtle. It appears as those the Naname Jewelry Collection is all about dualities.
Designed by Australian product and furniture designer turned jewelry maker Nick Rennie of happy finish design, the Naname Jewelry Collection is comprised of necklaces, earrings and even the odd cufflinks. Shaped in rectangles and squares, they are both bold and subtle. It appears as those the Naname Jewelry Collection is all about dualities.
Trend Themes
1. Geometrically-lined Accessories - The rise of bold and subtle geometric-lined accessories with modern and traditional appeal creates a great opportunity for designers and manufacturers to come up with unique designs for consumers.
2. Tribal Aesthetic Jewelry - Combining modern and traditional tribal aesthetic in jewelry design creates opportunity for companies to explore new markets and attract a broader customer base that appreciates cultural designs.
3. Dual-nature Accessories - Designing bold and subtle accessories with a dual-nature like the Naname Jewelry Collection provides an opportunity for companies to cater to diverse consumer preferences and stay competitive in the market.
Industry Implications
1. Jewelry Industry - Jewelry industry players can integrate traditional and modern aesthetics in their product design to tap into the wider market of diversified tastes and preferences.
2. Fashion Industry - Fashion industry companies can develop innovative fashion accessories such as necklaces, earrings, and cufflinks with unique designs to meet consumer preferences and enhance brand appeal.
3. Product Manufacturing Industry - Product manufacturing companies can leverage geometric-lined accessories design trends to produce diverse, high-quality, and unique products that target different consumer segments and stay ahead of competitors.
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