The 'Naked Truth: Hotel Reviews' Infographic Explains the Industry
Jennifer Gosnell — July 14, 2012 — World
The 'Naked Truth: Hotel Reviews' infographic takes into account the modern age of travel. Since TripAdvisor, Expedia and Kayak have become mainstream platforms that give interested travelers all the information they need at the click of a button, the hotel industry has to get with the times to stay alive. Dirty details of unkempt locations, unenjoyable experiences and rude staff are all available on your mobile phone, laptop or tablet.
Since it is so imperative to travelers to read reviews before book (according to the Naked Truth: Hotel Reviews infographic 81% of travelers read reviews and find them important) the words of others are key. This doesn't mean taking down negative posts, but rather keeping on top of social media and responding or fixing the problem.
Since it is so imperative to travelers to read reviews before book (according to the Naked Truth: Hotel Reviews infographic 81% of travelers read reviews and find them important) the words of others are key. This doesn't mean taking down negative posts, but rather keeping on top of social media and responding or fixing the problem.
Trend Themes
1. Social Media Monitoring - Taking advantage of social media platforms to monitor and respond to customer feedback can help hotels stay on top of their reputation and address any issues that may arise.
2. Transparency in Customer Reviews - Providing honest and transparent customer reviews can build trust with potential travelers and help them make informed decisions when booking accommodations.
3. Mobile Review Platforms - As travelers increasingly rely on mobile devices for research and booking, developing user-friendly review platforms and apps can enhance the hotel booking experience.
Industry Implications
1. Hospitality - Hotels can leverage social media monitoring and transparent customer reviews to improve their reputation and attract more customers.
2. Travel Technology - Innovative mobile review platforms and apps can disrupt the way travelers engage with hotel reviews and make their booking decisions.
3. Online Travel Agencies - Online travel agencies can incorporate social media monitoring tools and foster transparency in customer reviews to provide a better overall experience for travelers.
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