The Naked & Famous Reflective Denim Debut is Raw Genius
Regan Canie — August 10, 2014 — Marketing
References: nakedandfamousdenim & highsnobiety
Heads will turn and fashionable photo-bombing will be brought to the next level with the newest Naked & Famous Denim release: Reflective Denim. The dazzling drawers are the world's first fully-reflective jeans, made of microscopic, light-bouncing glass beads and Japanese denim that appears casual by day and captivating by night.
The extra-comfy, multi-fit bottoms are available for men now, but it would be against brand to settle for any kind of subdued premiere. To highlight the jeans in action, Toronto-based video-virtuosos Neon Films created a short that showcases wheeling wizardry and the denim working its reflective magic from dark till dawn.
What do you get when you combine wonderfully-distracting denim, a seriously skilled skater and a co-starring cityscape?
A frame-by-frame fashion statement. Naked & Famous Denim nails it again, both in product and execution.
The extra-comfy, multi-fit bottoms are available for men now, but it would be against brand to settle for any kind of subdued premiere. To highlight the jeans in action, Toronto-based video-virtuosos Neon Films created a short that showcases wheeling wizardry and the denim working its reflective magic from dark till dawn.
What do you get when you combine wonderfully-distracting denim, a seriously skilled skater and a co-starring cityscape?
A frame-by-frame fashion statement. Naked & Famous Denim nails it again, both in product and execution.
Trend Themes
1. Reflective Denim - The world's first fully-reflective jeans made of microscopic, light-bouncing glass beads and Japanese denim, creating disruptive innovation opportunities in the fashion industry.
2. Video Marketing - Utilizing video-virtuosos like Neon Films to create captivating short films showcasing products, opening up possibilities for disruptive innovation in the advertising and marketing industry.
3. Multi-fit Bottoms - The release of extra-comfy, multi-fit bottoms for men offers a disruptive innovation opportunity for the fashion industry to cater to a wider range of body shapes and sizes.
Industry Implications
1. Fashion - The fashion industry can explore the potential of incorporating reflective denim into their collections, bringing a new level of innovation to their designs.
2. Advertising - The advertising industry can embrace video marketing strategies inspired by the success of Neon Films, creating engaging content to promote products and brands.
3. Retail - The retail industry can benefit from the innovation of multi-fit bottoms, providing customers with more options for finding a comfortable and flattering fit.
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