INC.redible Was Created by the Nails inc Founder
Ellen Smith — December 20, 2017 — Art & Design
Nails inc founder Thea Green has launched a stunning and budget-friendly lipstick collection, which will soon be available for purchase in the United States.
Dubbed INC.redible, this line offers consumers an enormous 54-piece collection, which boasts a variety of colors to complement any skin tone. The products range from matte lipsticks to lip quenchers and glosses, most of which feature a sparkly finish to enhance one's cosmetic routine. Also featured in this line is the brand's 'Jelly Shot' lip balms, which serve as an aesthetically pleasing alternative to traditional drug store brands, as they come complete with a flower inside of the clear balm.
According to the brand's founder, this line hopes to "capture how beauty should make you feel."
Dubbed INC.redible, this line offers consumers an enormous 54-piece collection, which boasts a variety of colors to complement any skin tone. The products range from matte lipsticks to lip quenchers and glosses, most of which feature a sparkly finish to enhance one's cosmetic routine. Also featured in this line is the brand's 'Jelly Shot' lip balms, which serve as an aesthetically pleasing alternative to traditional drug store brands, as they come complete with a flower inside of the clear balm.
According to the brand's founder, this line hopes to "capture how beauty should make you feel."
Trend Themes
1. Budget-friendly Lipstick Collections - Creating lipstick collections at affordable prices offers disruptive innovation opportunities by making high-quality makeup more accessible to a wider range of consumers.
2. Variety of Lipstick Colors - Offering a diverse range of lipstick colors to complement any skin tone creates disruptive innovation opportunities by catering to a broader customer base and promoting inclusivity.
3. Cosmetic Products with Unique Features - Introducing cosmetic products with unique features, such as sparkly finishes and flower-infused balms, presents disruptive innovation opportunities by offering consumers a novel and visually appealing beauty experience.
Industry Implications
1. Cosmetics - The cosmetics industry can take advantage of the disruptive innovation opportunities presented by budget-friendly lipstick collections, a variety of lipstick colors, and unique cosmetic features to attract new customers and retain existing ones.
2. Fashion Retail - Fashion retail companies can tap into the disruptive innovation opportunities of budget-friendly lipstick collections, a variety of lipstick colors, and unique cosmetic features to enhance their product offerings and market appeal.
3. Beauty Accessories - The beauty accessories industry can explore the disruptive innovation opportunities offered by budget-friendly lipstick collections, a variety of lipstick colors, and unique cosmetic features to create new and innovative beauty tools and accessories.
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