The Nada Wearable Lets Event Organizers Track Crowd Reactions
Jana Pijak — February 8, 2017 — Tech
References: cantora
Developed by tech startup Centora, the Nada wearable is a tool designed to track crowd engagement at public events like music festivals, concerts and sporting events. The intuitive device is also a valuable tool for marketers looking to garner audience reactions at popups or brand activations.
The digital device is designed to help event organizers and promoters track fan engagement and reactions -- ultimately allowing them to create meaningful experiences for their target audience. In addition to heightening the element of personalization for attendees, the Nada wearable gives organizers and brands a new and unique way to track the success of an event. Centered around authenticity, the product tracks fan engagement and behavior digitally and is described as a "smart ticket" alternative.
The digital device is designed to help event organizers and promoters track fan engagement and reactions -- ultimately allowing them to create meaningful experiences for their target audience. In addition to heightening the element of personalization for attendees, the Nada wearable gives organizers and brands a new and unique way to track the success of an event. Centered around authenticity, the product tracks fan engagement and behavior digitally and is described as a "smart ticket" alternative.
Trend Themes
1. Crowd Engagement Tracking - New digital devices are emerging that track crowd reactions and engagement for events, presenting the opportunity for event organizers and marketers to create personalized experiences.
2. Smart Wearables for Events - Smart wearables like the Nada wearable are disrupting the event planning industry by providing event organizers with unique ways to track the success of their events and create personalized experiences.
3. Digital Fan Behavior Tracking - Developments in digital fan behavior tracking tools like the Nada wearable are transforming the way event planners and marketers gather data and insights to optimize event experiences.
Industry Implications
1. Event Planning - The adoption of digital fan engagement trackers like the Nada wearable in the event planning industry presents opportunities for organizers to create unique experiences and track the success of their events in new ways.
2. Marketing - The Nada wearable and similar digital devices are creating new opportunities for marketers to gather engagement and behavior data in real-time, providing insights to optimize brand activations, popups, and other marketing events.
3. Wearable Technology - The use of wearables to track crowd reactions and engagement is a growing trend in the wearable technology industry, providing manufacturers with opportunities to develop unique products for event organizers and marketers.
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