PAMPSHADE by Yukiko Morita Expands Range with the NAAAAN Time Clock
Amy Duong — March 8, 2021 — Art & Design
References: shop.pampshade & hypebeast
PAMPSHADE by Yukiko Morita introduces a new piece that is captivating and functional in the form of the NAAAAN Time Clock. The brand brings carbs to new heights and challenges the food item to be functional in lifestyle capabilities as well.
Recognized for its Bread Lamps, the Japanese designer draws inspiration from the iconic 'The Persistence of Memory' painting by Salvador Dali. Notably, the NAAAAN Time clocks are actually made from real naan bread. The bread is treated with an antimicrobial coat so that it can be displayed as a decorative piece. The visual of the clock looks like one of the melting clocks in the Dali artwork. The clocks are now available for pre-order with the official launch on April 4th.
Image Credit: PAMPSHADE by Yukiko Morita
Recognized for its Bread Lamps, the Japanese designer draws inspiration from the iconic 'The Persistence of Memory' painting by Salvador Dali. Notably, the NAAAAN Time clocks are actually made from real naan bread. The bread is treated with an antimicrobial coat so that it can be displayed as a decorative piece. The visual of the clock looks like one of the melting clocks in the Dali artwork. The clocks are now available for pre-order with the official launch on April 4th.
Image Credit: PAMPSHADE by Yukiko Morita
Trend Themes
1. Food-inspired Decor - Opportunity for food-based home decor to expand to functional and practical pieces inspired by cultural icons.
2. Antimicrobial Innovation - Increasing demand for innovative coatings that can provide a decorative finish while also providing antimicrobial protection.
3. Creative Clock Design - Opportunity for clock designers to incorporate unique materials and designs to create conversation-starting pieces inspired by art and culture.
Industry Implications
1. Home Decor - Innovative food-inspired items could attract a growing market of consumers looking for unique decorative pieces with practical use.
2. Coatings and Finishes - Demand for creative coatings that provide both aesthetic value and practical benefits such as antimicrobial protection will continue to grow.
3. Clock Design and Manufacturing - The incorporation of unique materials and creative designs inspired by art and cultural references presents an opportunity for clock designers to create visually striking and conversation-starting pieces.
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