Alex Covert — January 21, 2008 — Tech
References: games.myspace & blog.futurelab.net
What if the world's largest online social network decided to tap into the video game biz? We'll soon see. MySpace is planning a gaming portal of some type. It could be run-of-the-mill or the games could leverage the huge MySpace customer base - integrating a social component. Stay tuned.
Implications - Social media is now considering becoming more "gamified." With countless websites playing up their gamification (such as Foursquare), it's only a matter of time before other social media services start doing the same. Could MySpace lead the change within the social media game industry? What about the extremely successful social media site Facebook? Only time will tell.
Implications - Social media is now considering becoming more "gamified." With countless websites playing up their gamification (such as Foursquare), it's only a matter of time before other social media services start doing the same. Could MySpace lead the change within the social media game industry? What about the extremely successful social media site Facebook? Only time will tell.
Trend Themes
1. Gamification of Social Media - Social media services are exploring gamification as a way to engage users and enhance their platforms.
2. Integrated Social Gaming - Online gaming platforms are integrating social components to leverage their user base and create a more immersive experience.
3. Competition in Social Media Gaming - MySpace's entry into the gaming industry may spark competition among social media platforms to create innovative gaming portals.
Industry Implications
1. Social Media - The social media industry may see a shift towards gamification and integrated gaming as a means to attract and retain users.
2. Online Gaming - The online gaming industry has an opportunity to incorporate social features into their platforms, allowing for a more interactive and connected experience.
3. Tech and Entertainment - The intersection of technology and entertainment could see disruptive innovations as social media platforms compete to offer unique gaming experiences.
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