The Universe-Inspired Myriad Collection by Cyma
Francis Tiangson — January 9, 2011 — Fashion
References: myriad.ch & ablogtoread
The Myriad Collection by Cyma is an exquisite set of timepieces that was inspired by the beauty of the universe. The faces of these watches showcase stunning celestial designs that embody the essence and elegance of space.
The collection has three models: the Chrono New World, Chrono Fascination and City Watch. Each model has multiple variations that play with different space-inspired designs.
Implications - Consumers are constantly seeking out new experiences that explore the unfamiliar and the unknown. While not everyone can encounter the universe beyond planet earth, products that provide consumers with a similar experience or that share comparable characteristics or qualities will certainly appeal to a wide clientele. Companies need to focus a greater amount of their creativity towards creating products that generate positive emotions people can associate with their brand name.
The collection has three models: the Chrono New World, Chrono Fascination and City Watch. Each model has multiple variations that play with different space-inspired designs.
Implications - Consumers are constantly seeking out new experiences that explore the unfamiliar and the unknown. While not everyone can encounter the universe beyond planet earth, products that provide consumers with a similar experience or that share comparable characteristics or qualities will certainly appeal to a wide clientele. Companies need to focus a greater amount of their creativity towards creating products that generate positive emotions people can associate with their brand name.
Trend Themes
1. Universe-inspired Timepieces - The popularity of Cyma's Myriad Collection suggests a growing market for timepieces that feature space and celestial-inspired designs.
2. Experiential Products - The success of the Myriad Collection highlights the potential of products that provide consumers with unique and immersive experiences beyond the everyday.
3. Emotional Branding - Brands that can associate positive emotions with their products, such as the beauty and wonder of the universe showcased in the Myriad Collection, may be able to establish stronger connections with their customers.
Industry Implications
1. Watchmaking - Watch companies can differentiate themselves from competitors and tap into a growing market for unique timepieces by incorporating space and celestial-inspired designs into their products.
2. Fashion - The trend of universe-inspired designs in the world of watches can also be extended to other fashion items such as clothing and accessories.
3. Tourism - Companies in the tourism industry can take advantage of the growing interest in space and the universe by offering immersive experiences such as stargazing and space exploration tours.
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