The MYKITA x MONCLER Collection is Ready for the Outdoors
Jana Pijak — March 7, 2012 — Marketing
References: mylon.mykita & blog.huskmagazine.de
The MYKITA x MONCLER eyewear collection fuses the sleek styles of Berlin-based label MYKITA with French clothing brand MONCER. Collaborating in the creation of two dynamic models, the Achille and the Lino, the two labels work to create an effortlessly elegant eyewear collection that is both sporty and stylish.
Taking inspiration from 1950s Alpine glacier goggles, the eyewear styles are named after famed mountain climbers Lino Lacedelli and Achille Compagnoni. The duo known for being the first men to conquer the second highest mountain in the world, K2 serve as style inspirations for this streamlined and sleek collection.
Fusing fashion with modern designs, these carefully crafted styles are a contemporary take on timeless classics. The MYKITA x MONCLER eyewear collection showcases Alpine inspired accessories that pay homage to the sporty styles of the past.
Taking inspiration from 1950s Alpine glacier goggles, the eyewear styles are named after famed mountain climbers Lino Lacedelli and Achille Compagnoni. The duo known for being the first men to conquer the second highest mountain in the world, K2 serve as style inspirations for this streamlined and sleek collection.
Fusing fashion with modern designs, these carefully crafted styles are a contemporary take on timeless classics. The MYKITA x MONCLER eyewear collection showcases Alpine inspired accessories that pay homage to the sporty styles of the past.
Trend Themes
1. Sleek Eyewear Styles - There is an opportunity for disruptive innovation in the eyewear industry by creating sleek and stylish designs inspired by timeless classics.
2. Collaborative Fashion Collections - Collaborations between fashion brands offer a chance for disruptive innovation by combining different styles and creating unique products.
3. Sporty Alpine Accessories - Creating sporty accessories with an Alpine-inspired design presents a disruptive innovation opportunity in the fashion industry.
Industry Implications
1. Eyewear - The eyewear industry can explore disruptive innovation by incorporating sleek and stylish designs.
2. Fashion - Collaborations between fashion brands have the potential for disruptive innovation by offering unique and fresh products.
3. Accessories - The accessories industry can disrupt the market by creating sporty accessories with an Alpine-inspired design.
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