The Myblu Intense Starter Kit is Targeted at Adult Smokers
Michael Hemsworth — August 23, 2019 — Tech
References: blu & talkingretail
Vaping has quickly become a popular alternative to cigarette use, so the Myblu Intense Starter Kit has been unveiled by the brand in the UK as a new option to help make the transition easier for adult smokers.
Priced at £19.99, the kit contains the vape device along with two of the brands Intense Liquidpods in Menthol and Golden Tobacco flavors. This all-in-one profile makes it very accessible for adult consumers who are looking to try vaping, but who might not be sure where to start given the large number of options on the market.
The Myblu Intense Starter Kit was explained by Head of Trade Marketing at Blu UK Chris Street who said, "Our latest market insights show that adult smokers need to experience different flavors in order to really commit to vaping and make the switch a permanent lifestyle change. Adult smokers also want and expect a nicotine delivery that is more similar to that of a traditional cigarette, something which our Intense range looks to satisfy, thanks to the inclusion of nicsalts. Launched in direct response to this growing demand, our new Intense Starter Kit offers a range of flavors with a rapid nicotine delivery that will help adult smokers switch to something better.”
Priced at £19.99, the kit contains the vape device along with two of the brands Intense Liquidpods in Menthol and Golden Tobacco flavors. This all-in-one profile makes it very accessible for adult consumers who are looking to try vaping, but who might not be sure where to start given the large number of options on the market.
The Myblu Intense Starter Kit was explained by Head of Trade Marketing at Blu UK Chris Street who said, "Our latest market insights show that adult smokers need to experience different flavors in order to really commit to vaping and make the switch a permanent lifestyle change. Adult smokers also want and expect a nicotine delivery that is more similar to that of a traditional cigarette, something which our Intense range looks to satisfy, thanks to the inclusion of nicsalts. Launched in direct response to this growing demand, our new Intense Starter Kit offers a range of flavors with a rapid nicotine delivery that will help adult smokers switch to something better.”
Trend Themes
1. Flavored Vaping Kits - There is an opportunity for businesses to create new and unique flavors for adult smokers to try and enjoy, which can help them to permanently switch to vaping.
2. All-in-one Vaping Kits - There is an opportunity for businesses to create more comprehensive vaping starter kits that contain everything a first-time vaper might need, making it even easier for adult smokers to switch to vaping.
3. Nicsalts Delivery - Nicsalts can deliver nicotine in a way that more closely mimics traditional cigarette smoking, which presents an opportunity for businesses to market their nicsalts products to adult smokers looking for a more similar experience.
Industry Implications
1. E-cigarette Industry - The e-cigarette industry has an opportunity to create new and improved starter kits and flavors to attract adult smokers and help them switch to vaping.
2. Flavoring Industry - The flavoring industry has an opportunity to create unique and interesting flavors that can be used in vaping products and attract adult smokers looking for a change.
3. Pharmaceutical Industry - The pharmaceutical industry can create and market nicsalts products to adult smokers looking for a more similar nicotine delivery to traditional cigarettes.
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