The MSTY App Lets Users Send Music with Texts
Charlotte Joyce Kidd — August 17, 2015 — Tech
References: msty & venturebeat
My Song to You, or MSTY for short, is a music messaging app that lets users accompany their funny, affectionate or heartfelt messages with clips of their favorite songs.
MSTY is an instant messaging platform that lets users connect 30 seconds of music to each text. Want to tell someone how you feel about them? Tack on 30 seconds of romantic crooning. Having a great day? Send your BFF some upbeat dance music. The app's algorithm locates the section of the song that best expresses the spirit of your message, so that the recipient isn't getting a generic clip or an unidentifiable intro. The one-of-a-kind music messaging app is connected directly to Apple Music, which means that users will always have access to the latest songs and artists. After listening to and reading a musical message, recipients will also be able to go directly to the Apple store to purchase the included track.
Music messaging will allow users to express emotions more powerfully than they can with a simple text or emoji and more personally than just sending a song.
MSTY is an instant messaging platform that lets users connect 30 seconds of music to each text. Want to tell someone how you feel about them? Tack on 30 seconds of romantic crooning. Having a great day? Send your BFF some upbeat dance music. The app's algorithm locates the section of the song that best expresses the spirit of your message, so that the recipient isn't getting a generic clip or an unidentifiable intro. The one-of-a-kind music messaging app is connected directly to Apple Music, which means that users will always have access to the latest songs and artists. After listening to and reading a musical message, recipients will also be able to go directly to the Apple store to purchase the included track.
Music messaging will allow users to express emotions more powerfully than they can with a simple text or emoji and more personally than just sending a song.
Trend Themes
1. Music Messaging Apps - The rise of music messaging apps opens up opportunities for integrating them with music streaming services and targeted advertising.
2. Personalized Soundtracks - Incorporating music into personal communication can lead to the development of personalized soundtracks for social media and marketing purposes.
3. Algorithmic Music Curation - The use of algorithms to select the best section of a song for a message paves the way for algorithmic music curation for personalized playlists.
Industry Implications
1. Music Streaming Services - The music messaging trend creates an opportunity to integrate messaging platforms into music streaming services to increase user engagement.
2. Social Media Platforms - Social media platforms can leverage music messaging to enhance their communication features and offer personalized content.
3. Advertising Industry - Advertising agencies can explore the use of music messaging to develop targeted advertising campaigns incorporating personalized soundtracks.
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