Muse 'Drawsome' Campaign Uses Draw Something to Assess Intern Apps
Katherinev123 — August 28, 2012 — Tech
While some brands have been using video games to examine the skills of potential new hires, Muse agency in Amsterdam is assessing the abilities of prospective interns by using the free app Draw Something in its Muse 'Drawsome' campaign.
An offbeat way to suss out creative interns, the Muse 'Drawsome' campaign asks candidates to create a game on their smartphone or tablet with the username 'Drawsome intern.' Then, they just have to start drawing the words that are given, and Muse will "review the most beautiful, stupid and genius drawings," says the agency's promotional video. If the agency likes what you've created, you might land yourself an internship.
Since Muse believes that successful advertising lies in simple and clear messages, it's seeking people that can clearly demonstrate their skills in their doodles.
An offbeat way to suss out creative interns, the Muse 'Drawsome' campaign asks candidates to create a game on their smartphone or tablet with the username 'Drawsome intern.' Then, they just have to start drawing the words that are given, and Muse will "review the most beautiful, stupid and genius drawings," says the agency's promotional video. If the agency likes what you've created, you might land yourself an internship.
Since Muse believes that successful advertising lies in simple and clear messages, it's seeking people that can clearly demonstrate their skills in their doodles.
Trend Themes
1. Gamification - Using video games or gaming elements in job assessments can provide new and engaging ways to evaluate candidates' skills.
2. Artificial Intelligence - Developing AI-powered tools or algorithms that can analyze and assess drawings created by candidates could streamline the candidate evaluation process.
3. Alternative Assessments - Exploring unconventional methods, such as drawing apps, to evaluate candidates' creativity and problem-solving abilities.
Industry Implications
1. Advertising - The advertising industry can benefit from incorporating gamification and alternative assessments to identify talented and creative individuals for internships and job positions.
2. Technology - Technology companies can develop AI-powered tools and applications that analyze drawings to assess candidates' skills and abilities, providing a more objective evaluation process.
3. Human Resources - Human resources departments can explore alternative assessments, such as drawing apps, to evaluate candidates' creativity and problem-solving skills in addition to traditional assessment methods.
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