French Creative Agency Murmure Debuts Concrete Business Cards
Courtney Scharf — May 17, 2012 — Art & Design
References: murmure.me & freshome
French creative agency Murmure has done it again with its new intensely solid take on business stationery. Using concrete, the company has created some heavy-hitting cards to remember.
The concrete cards are clearly a standout item in a sea of similar designs. Perhaps less likely to fit inside the average person's wallet, the concrete cards luckily come with custom holders for each piece. Strongly built, but with a sleek typographical design, the cards clearly evoke a sense of self-assurance from its carriers. Some cards even feature an embossed lettering, appropriately minimalist to balance out the odd material of the cards.
Perhaps capitalizing on the famous study proving that heavier resumes receive more attention, these business cards are as sturdy as they come. Murmure may have not created the world's most functional business card, but they certainly have churned out a standout product.
The concrete cards are clearly a standout item in a sea of similar designs. Perhaps less likely to fit inside the average person's wallet, the concrete cards luckily come with custom holders for each piece. Strongly built, but with a sleek typographical design, the cards clearly evoke a sense of self-assurance from its carriers. Some cards even feature an embossed lettering, appropriately minimalist to balance out the odd material of the cards.
Perhaps capitalizing on the famous study proving that heavier resumes receive more attention, these business cards are as sturdy as they come. Murmure may have not created the world's most functional business card, but they certainly have churned out a standout product.
Trend Themes
1. Unconventional Business Cards - Companies are creating business cards made of unconventional materials, such as concrete.
2. Heavy and Durable Stationery - The use of heavy and durable materials in business stationery is increasing to catch attention.
3. Customized Business Card Holders - Customized holders for business cards are becoming more common, especially for unique designs like concrete.
Industry Implications
1. Marketing and Advertising - Marketing and advertising agencies can use unconventional business cards made of unique materials like concrete to showcase creativity and innovation.
2. Construction and Architecture - Construction and architecture companies can adopt heavy and concrete business stationery to showcase the strength and longevity of their projects.
3. Art and Design - Art and design companies can use customized business card holders to create a unique and memorable branding experience for their clients.
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