Tato Architects Create Furnishings That Consumers Have to Assemble
Kalin Ned — January 21, 2019 — Art & Design
Under the direction of Japanese architect Yo Shimada, Tato Architects creates a collection of multi-layered coffee tables that embrace DIY culture. The project is named 'Utsuri' and is commissioned by Hornbach which is a German DIY warehouse.
Consumers will be able to purchase the materials for Tato Architects' multi-layered coffee tables at a cost no greater than 150 euros. The assembly following would require a book with instructions that is sold and published by Hornbach. The end product boasts three interconnected surfaces made from plywood that can be shifted and reconfigured.
With an abundance of design styles, the multi-layered coffee tables can be built to fit rooms that differ in space. This goes one level beyond the classic built-it-yourself model that IKEA has popularized in the market and equips the collection with a higher sense of customization.
Consumers will be able to purchase the materials for Tato Architects' multi-layered coffee tables at a cost no greater than 150 euros. The assembly following would require a book with instructions that is sold and published by Hornbach. The end product boasts three interconnected surfaces made from plywood that can be shifted and reconfigured.
With an abundance of design styles, the multi-layered coffee tables can be built to fit rooms that differ in space. This goes one level beyond the classic built-it-yourself model that IKEA has popularized in the market and equips the collection with a higher sense of customization.
Trend Themes
1. DIY Furnishings - The rising trend of consumers embracing DIY culture allows for the disruption of the traditional furniture industry.
2. Customizable Coffee Tables - The trend of offering customizable furniture provides an opportunity for disruptive innovation in the home goods market.
3. Multi-functional Furniture - The trend of multi-layered coffee tables highlights an opportunity to innovate within the growing market of space-saving furniture.
Industry Implications
1. DIY Home Improvement Retailers - Companies in the DIY home improvement industry can leverage the DIY Furnishings trend to create more revenue streams and increase customer engagement.
2. E-commerce Furniture Retailers - E-commerce furniture retailers can incorporate the trend of providing customizable furniture to stand out in a crowded market and attract customers looking for unique pieces.
3. Urban Living Space-saving Furniture Retailers - Retailers specializing in multi-functional furniture can capitalize on the Multi-Functional Furniture trend in order to differentiate themselves from traditional furniture retailers and offer solutions for urban living spaces.
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