'Mugs of Authority' Protect Teachers' Voices
Marissa Brassfield — December 14, 2008 — Unique
References: concentrate.org.uk & neatorama
I give Concentrate an A for effort for their 'Mugs of Authority' coffee cups. The phrases on these mugs were those that teachers told Concentrate they repeated the most frequently. The three mugs--"Don't Mess About," "Stop Doing That," and "Put That Down," seem like they'd be a great idea in theory.
However, not to rain on anyone's parade, but I have a feeling that if these students were the sort to listen to a teacher pointing at a mug, they wouldn't act up in the first place.
I propose they be marketed towards couples and roommates instead. Toilet seat up? Stop doing that. Heading out for a night on the town? Don't mess about. Drunk roommate stumbling in with a fugly girl in his arms? Put that down.
However, not to rain on anyone's parade, but I have a feeling that if these students were the sort to listen to a teacher pointing at a mug, they wouldn't act up in the first place.
I propose they be marketed towards couples and roommates instead. Toilet seat up? Stop doing that. Heading out for a night on the town? Don't mess about. Drunk roommate stumbling in with a fugly girl in his arms? Put that down.
Trend Themes
1. Speech-minimizing Coffee Cups - Coffee cups designed to display frequently repeated phrases to minimize speech for teachers and other professionals.
2. Mugs of Authority - Unique coffee cups designed to communicate messages effectively in various settings.
3. Couples and Roommates Marketing - Targeting the market of couples and roommates with coffee cups designed to communicate messages and address common issues.
Industry Implications
1. Education - Opportunity for innovative products that address speech-minimizing needs in educational settings.
2. Hospitality - Potential for coffee cups with effective communication designs to enhance customer experiences in hotels and restaurants.
3. Home Decor - Market potential for coffee cups as home decor items that communicate messages and address everyday issues.
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