Mizuno's MYXIX Pack is Made in Collaboration with Masahiro Tanaka
Amy Duong — April 8, 2020 — Art & Design
References: mita-sneakers.co.jp & hypebeast
Mizuno works in collaboration with New York Yankees pitcher Masahiro Tanahiro on the new MTXIX pack that adorns the signature Mondo Control model. The shoe invites decorative creativity with its DIY culture of customizable sensibilities at the logo on the side.
The uppers are complete in a sleek black hue before it is detailed with leather, mesh, and rubber materials to provide a sense of comfort and support without disrupting the durability. The shoes also feature a tongue crafted from soft neoprene materials before it is accented with tonal laces and eyelet panels informed by black leather materials. The lateral side stripe is complete with a velcro lining so that wearers can alternate between the logo tonal options of yellow, red, purple, and pink.
Image Credit: Fashion Press
The uppers are complete in a sleek black hue before it is detailed with leather, mesh, and rubber materials to provide a sense of comfort and support without disrupting the durability. The shoes also feature a tongue crafted from soft neoprene materials before it is accented with tonal laces and eyelet panels informed by black leather materials. The lateral side stripe is complete with a velcro lining so that wearers can alternate between the logo tonal options of yellow, red, purple, and pink.
Image Credit: Fashion Press
Trend Themes
1. Customizable Sneakers - The trend of customizable sneakers allows for personalization and uniqueness to a traditionally mass-produced product.
2. Athlete-designed Collaborations - Collaborating with athletes to design products results in unique designs and a new level of brand partnerships.
3. DIY Culture - The DIY culture trend allows consumers to customize products to their unique preferences, promoting individuality and creativity.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can take advantage of athlete-designed collaborations for unique and innovative designs that appeal to fans and athletes alike.
2. Fashion - The trend of customizable sneakers opens up possibilities for the fashion industry to create personalized and unique footwear options.
3. Retail - Retail businesses can take advantage of the DIY culture trend by offering customization options for various products, including footwear, to attract consumers who value individuality and uniqueness.
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