MTN Dew Thrashed Apple Blends Citrus with Crisp Apple Flavor
Michael Hemsworth — September 8, 2021 — Marketing
References: mountaindew & chewboom
The MTN Dew Thrashed Apple soda is an upcoming refreshment from the brand that will provide consumers with a way to quench their thirst in a seasonally inspired way. The soda features the citrusy flavor of original Mountain Dew with a burst of crisp apple flavor in the mix to make it the perfect option to pick up as the end of summer approaches and harvest season dawns. The soda will come in 20-ounce bottles and 12-ounce cans in 12 packs, which will be available to pick up starting September 13, 2021.
The MTN Dew Thrashed Apple soda is being launched at Kroger Family of Company locations including City Market, Baker's, Food 4 Less, Dillons, Fry's, Fred Meyer, King Soopers, Gerbes, Smith's, Ralph's and more.
Image Credit: Mountain Dew / Chew Boom
The MTN Dew Thrashed Apple soda is being launched at Kroger Family of Company locations including City Market, Baker's, Food 4 Less, Dillons, Fry's, Fred Meyer, King Soopers, Gerbes, Smith's, Ralph's and more.
Image Credit: Mountain Dew / Chew Boom
Trend Themes
1. Seasonal Soda Flavors - Opportunity for beverage companies to introduce limited-edition flavors that cater to consumers' seasonal preferences
2. Fruit-infused Beverages - Innovative opportunity for companies to offer refreshing and unique drink options by infusing different fruits into classic beverages
3. Specialty Packaging - Opportunity to create distinctive packaging that highlights the seasonality of the beverage and can entice consumers to make a purchase
Industry Implications
1. Beverage - Companies can research and develop new flavor profiles to cater to consumers' seasonal preferences
2. Packaging - Opportunity for packaging companies to create unique, eye-catching designs that highlight the seasonal nature of the product
3. Retail - Retailers can capitalize on seasonal demand by prominently displaying and marketing limited-edition products, such as seasonal sodas
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