adidas' Superstar Sneakers Get a Mt.Fuji Colorway
References: atmos-tokyo & atmos-tokyo
adidas and atmos continue their ongoing partnership with a new Mt.Fuji iteration of the iconic Superstar sneaker model. The duo celebrate the most famous mountain in Japan, nodding to the Japanese retailer's heritage. The base tone of the sneaker arrives in Sail and looks like traditional parchment.
The upper is then adorned in a colorful mural that shows off red fireworks going off all over the Mt.Fuji peak. The graphic is met by the adidas branding details on the side of the shoe with Three Stripes. There is also some gold foil Superstar graphic that is seen on the midfoot. The same firework visual is on the tongue and it is rounded out by a red tag with Japanese characters and blue details.
Image Credit: atmos
The upper is then adorned in a colorful mural that shows off red fireworks going off all over the Mt.Fuji peak. The graphic is met by the adidas branding details on the side of the shoe with Three Stripes. There is also some gold foil Superstar graphic that is seen on the midfoot. The same firework visual is on the tongue and it is rounded out by a red tag with Japanese characters and blue details.
Image Credit: atmos
Trend Themes
1. Mountain-themed Sneakers - Companies can release mountain-themed sneakers that celebrate famous mountains around the world.
2. Colorful Mural Designs - Colorful murals can be integrated into sneaker designs for a distinct and eye-catching look.
3. Cultural Celebrations - Sneaker design partnerships can commemorate cultural celebrations and traditions.
Industry Implications
1. Sports Apparel - The sports apparel industry can create more sneaker designs that celebrate famous mountains and landmarks.
2. Streetwear Fashion - Streetwear fashion brands can incorporate bold and colorful mural designs into their product offerings.
3. Retail - Retailers can partner with brands to release exclusive, limited edition sneaker models that celebrate cultural events or milestones.
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