The Mr. Bathing Ape Collection Shows a Grownup Side of the BAPE Brand
Michael Hines — August 27, 2010 — Fashion
References: us.bape & highsnobiety
If you're a fan of the BAPE brand, then you will love the Mr. Bathing Ape Collection. This collection features a more mature style of clothing.
This lookbook is definitely more grown-up, featuring sharply dressed men and a mature workplace location. The Mr. Bathing Ape Collection should be a hit amongst fans and non-fans of the BAPE brand alike. I've never owned one piece of BAPE clothing, yet I would still take a second look at the suits pictured here.
This lookbook is definitely more grown-up, featuring sharply dressed men and a mature workplace location. The Mr. Bathing Ape Collection should be a hit amongst fans and non-fans of the BAPE brand alike. I've never owned one piece of BAPE clothing, yet I would still take a second look at the suits pictured here.
Trend Themes
1. Mature Style Clothing - Disruptive innovation opportunity: Develop a line of mature style clothing targeting fans and non-fans of established streetwear brands.
2. Sharp Dressing - Disruptive innovation opportunity: Create a line of sharply dressed men's clothing that offers a sophisticated alternative to traditional streetwear.
3. Workplace Fashion - Disruptive innovation opportunity: Design a collection of workplace fashion that combines streetwear elements with professional attire for a versatile and trendy look.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce a new segment in the fashion industry by targeting customers who seek mature and sophisticated clothing styles.
2. Streetwear - Disruptive innovation opportunity: Explore new subcategories within the streetwear industry by focusing on sharp dressing and tailored designs.
3. Workwear - Disruptive innovation opportunity: Merge streetwear aesthetics with workwear fashion to create a new trend that appeals to fashion-forward professionals.
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