This Car Acted as a Moving Restaurant Serving a Seven Course Meal
Alyson Wyers — April 29, 2017 — Autos
References: all-star-restaurant.v-car.jp & springwise
This moving restaurant event was the result of a partnership between Volvo and UberEATS. Based in Tokyo, All-Star Restaurant offered a gourmet seven course meal for guests, who also got to experience luxury travel. Top picks from Tokyo's food scene were showcased as UberEATS brought the food to a luxury Volvo, forming an exclusive dining opportunity.
The one-time event enabled those who made reservations to enjoy the best culinary options Tokyo has to offer. The moving restaurant provided not just traditional Japanese and international fare, but the comforts of the Volvo XC90 Excellence model, which includes heated seats with massage and ventilation features as well as a Bowers and Wilkins sound system. Dishes were picked via the UberEATS app and delivered to the Volvo by an UberEats courier.
The one-time event enabled those who made reservations to enjoy the best culinary options Tokyo has to offer. The moving restaurant provided not just traditional Japanese and international fare, but the comforts of the Volvo XC90 Excellence model, which includes heated seats with massage and ventilation features as well as a Bowers and Wilkins sound system. Dishes were picked via the UberEATS app and delivered to the Volvo by an UberEats courier.
Trend Themes
1. Luxurious Dining Experiences - Creating unique and high-end dining experiences that go beyond traditional restaurant settings.
2. Partnerships in the Food Industry - Collaborating with food delivery services to bring gourmet meals to unconventional locations.
3. Integration of Luxury and Travel - Combining luxury travel experiences with exclusive dining opportunities.
Industry Implications
1. Hospitality and Fine Dining - Opportunities for luxury hotels and fine dining establishments to create unique dining experiences.
2. Food Delivery and Transportation - Disrupting the food delivery industry by offering gourmet meals in luxury vehicles.
3. Automotive and Transportation - Exploring partnerships with food delivery services to provide unique dining experiences in luxury vehicles.
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