Salomon and District Vision Reworked the Mountain Raver Model
Salomon works in collaboration with District Vision, a label dedicated to creating fashion apparel and eyewear designs -- the duo join forces to rework the Mountain Raver footwear model in two colorblocking tonal options. The joint sneakers are available in either a predominantly white colorway accented with hits of red, blue, and black, overlayed with technically reinforced formats.
The second colorway is predominantly navy blue, accented with black, white, red, and yellow. District Vision infuses its signature eye themed motif on the tongue and through text on the tongue and the box taping. Salomon takes on a more muted approach of branding overlayed at the rear quarter panel. The sneakers are readily prepared for activities such as hiking due to its rugged elements of weaved water-resistant mesh materials and durable grippy Contragrip MA sole unit.
The second colorway is predominantly navy blue, accented with black, white, red, and yellow. District Vision infuses its signature eye themed motif on the tongue and through text on the tongue and the box taping. Salomon takes on a more muted approach of branding overlayed at the rear quarter panel. The sneakers are readily prepared for activities such as hiking due to its rugged elements of weaved water-resistant mesh materials and durable grippy Contragrip MA sole unit.
Trend Themes
1. Collaborative Fashion Design - Opportunity for brands to collaborate and create unique and innovative fashion products through partnerships.
2. Color-blocking Trends - Growing demand for color-blocking in fashion products, providing opportunities for brands to experiment with bold and contrasting color combinations.
3. Technical Reinforcement in Footwear - Increasing focus on incorporating technical features and materials in footwear designs to enhance performance and durability.
Industry Implications
1. Fashion Apparel - Fashion brands can explore collaborations and color-blocking trends to create innovative and stylish apparel.
2. Eyewear Design - Eyewear brands can leverage collaborations and color-blocking trends to design unique and fashion-forward eyewear products.
3. Footwear Manufacturing - Footwear brands can capitalize on the trend of technical reinforcement and collaborate with other companies to create durable and high-performance shoes.
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