Motto Berlin Makes Buying Literature a Chic Experience
Robyn Currie — September 9, 2009 — Marketing
References: mottodistribution & psfk
Book shopping can be tedious and irritating, especially if you are looking for rare or hard to find books. Even more so if you are looking for one of those books in a huge bookstore that carries everything but what you are looking for.
Now German underground bookstore, Motto Berlin, is here to save the day. They specialize in “fanzines, small run magazines, books and self published printed matter." With wood-panelling, glass showcases that house their more limited and exclusive offerings, and drawers that hold back issues, Motto Berlin can act as a gallery, reference library and retailer.
Now German underground bookstore, Motto Berlin, is here to save the day. They specialize in “fanzines, small run magazines, books and self published printed matter." With wood-panelling, glass showcases that house their more limited and exclusive offerings, and drawers that hold back issues, Motto Berlin can act as a gallery, reference library and retailer.
Trend Themes
1. Specialized Bookstores - Opportunity to create specialized bookstores that cater to niche interests and provide a curated selection of books, creating a unique shopping experience.
2. Limited Edition Collectibles - Opportunity to offer limited edition and exclusive books or collectibles in a retail setting, attracting collectors and providing an element of exclusivity.
3. Hybrid Bookstore-gallery Spaces - Opportunity to combine bookstores with art galleries to create unique spaces that serve as both cultural hubs and retail destinations.
Industry Implications
1. Book Retail - Disruptive innovation opportunities in the book retail industry to create specialized bookstores and curate unique collections for niche audiences.
2. Art and Design - Disruptive innovation opportunities in the art and design industry to combine bookstores with galleries, creating hybrid spaces that cater to both art enthusiasts and book lovers.
3. Collectibles and Memorabilia - Disruptive innovation opportunities in the collectibles and memorabilia industry to offer exclusive and limited edition books, attracting collectors and enthusiasts.
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