Motorola and Alexander Amosu Headset
Going Like Sixty — December 13, 2007 — Tech
References: bornrich.org
Bluetooth headsets can be pretty dorky, unless they are totally blinged with 18k gold and 180 diamonds.
Motorola and Alexander Amosu only made 100 which cost between $8,000 to $12,000.
If you're going to take your gadgets to that level of opulence, you may as well invest in two, to ensure neither clashes with your jewelery. Get one in white diamonds and one with black.
Implications - North American society favors individuality and one way corporations are satiating this consumer want is by offering products which are prestigious and exclusive. With the recent economic downturn however, consumers are finding it much more difficult to spend disposable income on items which they deem frivolous. Corporations who are able to offer consumers the sense of exclusivity through products with lower price points will likely enjoy great financial success despite the current economic climate.
Motorola and Alexander Amosu only made 100 which cost between $8,000 to $12,000.
If you're going to take your gadgets to that level of opulence, you may as well invest in two, to ensure neither clashes with your jewelery. Get one in white diamonds and one with black.
Implications - North American society favors individuality and one way corporations are satiating this consumer want is by offering products which are prestigious and exclusive. With the recent economic downturn however, consumers are finding it much more difficult to spend disposable income on items which they deem frivolous. Corporations who are able to offer consumers the sense of exclusivity through products with lower price points will likely enjoy great financial success despite the current economic climate.
Trend Themes
1. Designer Bluetooth Headsets - Opulent Bluetooth headsets with luxury materials and exclusive features present an opportunity for luxury and fashion industries to cater to high-end tech consumers.
2. Personalization and Individuality - Corporations can tap into the desire for exclusivity by offering customizable Bluetooth headsets, allowing consumers to express their unique style and preferences.
3. Affordable Luxury Tech Products - Amid the economic downturn, there is a market for Bluetooth headsets that provide a sense of exclusivity at a more accessible price point, appealing to those seeking affordable luxury items.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can explore collaborations with tech brands to create Bluetooth headsets that are not only technologically advanced but also stylish and prestigious.
2. Personal Electronics - The personal electronics industry can develop customizable Bluetooth headsets that allow users to personalize their devices based on their style preferences, attracting consumers looking for unique tech accessories.
3. Affordable Luxury - Companies in the affordable luxury market can seize the opportunity to offer Bluetooth headsets with high-end aesthetics and exclusive features at a lower price range, attracting price-conscious luxury seekers.
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