This Letter Book Set Includes 40 Cards to Treasure
Grace Mahas — November 27, 2020 — Art & Design
References: uncommongoods
The Mother & Daughter Letter Book Set is perfect for those looking for a thoughtful gift that is bound to create long lasting memories. The letter set features 40 cards that are designed to be sent, shared, and treasured until all the envelopes are sealed. The cards feature prompts that will have users divulging cherished memories and creating new ones. Once the cards are completed, they remain in the book, acting as an "heirloom from the heart."
The Mother & Daughter Letter Book Set was created by Whitney Biggs after losing her mother to cancer. Biggs longed for a piece of her mother she could hold onto, "a keepsake of her life and personality." This prompted her to create this experience for her own children and others in form of this letter set.
Image Credit: Whitney Biggs
The Mother & Daughter Letter Book Set was created by Whitney Biggs after losing her mother to cancer. Biggs longed for a piece of her mother she could hold onto, "a keepsake of her life and personality." This prompted her to create this experience for her own children and others in form of this letter set.
Image Credit: Whitney Biggs
Trend Themes
1. Personalized Memory-keeping - There is an opportunity for businesses to create and market personalized long-term memory-keeping products, such as letter book sets, as thoughtful and meaningful gifts for loved ones.
2. Generational Storytelling - Businesses can tap into generation-specific communication trends through prompts and activities that encourage multi-generational storytelling and bonding.
3. Emotional Product Design - There is room for businesses to prioritize emotional product design as a way to create deeper connections with customers and build brand loyalty.
Industry Implications
1. Stationery - Stationery businesses can expand their offerings to engage with customers who value sentimentality and long-term memory-keeping through letter book sets.
2. Personalized Gift - Businesses specializing in personalized gifts can develop unique and lasting products such as the mother-daughter letter book set to tap into the growing demand for thoughtful and sentimental gifts.
3. E-commerce - E-commerce businesses can leverage technology to create digital letter book sets, online prompts, and other interactive tools to enhance the personalized gift experience and streamline the manufacturing process.
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