The Flinstone-mobile of our time, Audi's new luxury toy car, the Auto Union Type C pedal car, can help you jump-start junior's passion for high-end automobiles. Though the tiny replica will cost most than many cars on today's market, moneyed collectors are going crazy for the German company's newest release. Maybe it's because they see the green value of it -- being propelled by nothing but your own two feet ensures emission-free cruising.
"This isn't some plastic thing you go pick up at Toys 'R Us on a lark, either. It's a scaled-down replica, complete with an aluminum space frame, aluminum bodywork, leather seat and trim, hydraulic dual-disc brake, a removable steering wheel, and bespoke spoked wheels. It's limited to 999 units, which can be ordered directly through your country's respective Audi importer."
"How did Audi stumble upon this idea? 'We needed a highlight for our collection which conveys the brand message and, at the same time, is spectacular enough to find buyers,' says Katharina Wicker, Head of Audi design – Lifestyle Articles. And this was how the idea came about to design a pedal car that mirrors the company's heritage at first sight. The Type C Grand Prix racing car provided the ideal blueprint for doing this. The Auto Union Silver Arrow dominated the world of motor racing in 1936, racking up a total of ten Grand Prix victories. Furthermore, the Type C is one of the best-selling heritage models in the range of Audi miniatures. The pedal car will therefore be an exhibition piece for 'grown-up' fans too."
"This isn't some plastic thing you go pick up at Toys 'R Us on a lark, either. It's a scaled-down replica, complete with an aluminum space frame, aluminum bodywork, leather seat and trim, hydraulic dual-disc brake, a removable steering wheel, and bespoke spoked wheels. It's limited to 999 units, which can be ordered directly through your country's respective Audi importer."
"How did Audi stumble upon this idea? 'We needed a highlight for our collection which conveys the brand message and, at the same time, is spectacular enough to find buyers,' says Katharina Wicker, Head of Audi design – Lifestyle Articles. And this was how the idea came about to design a pedal car that mirrors the company's heritage at first sight. The Type C Grand Prix racing car provided the ideal blueprint for doing this. The Auto Union Silver Arrow dominated the world of motor racing in 1936, racking up a total of ten Grand Prix victories. Furthermore, the Type C is one of the best-selling heritage models in the range of Audi miniatures. The pedal car will therefore be an exhibition piece for 'grown-up' fans too."
Trend Themes
1. Luxury Pedal Cars - The trend of luxury pedal cars presents an opportunity for developing high-end, scaled-down replicas with premium materials and features.
2. Green Toy Cars - The trend of green toy cars highlights the opportunity to create emission-free vehicles powered solely by human energy.
3. Heritage Inspired Designs - The trend of heritage inspired designs offers the chance to develop exhibition pieces that showcase a brand's history and resonate with adult fans.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can capitalize on the trend of luxury and green pedal cars, producing premium collectible replicas and eco-friendly toy vehicles.
2. Automotive - The automotive industry can explore the opportunity to create scaled-down heritage-inspired pedal cars that cater to affluent car enthusiasts looking for exclusive collectibles.
3. Lifestyle Accessories - The lifestyle accessories industry can tap into the trend of heritage-inspired designs by producing high-end exhibition pieces for brand enthusiasts and collectors.
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