Morpholio Creates the 'Photoplethysmography' to Judge Reactions
Jamie Danielle Munro — April 28, 2014 — Art & Design
References: mymorpholio & designboom
Morpholio is a team of designers, scientists and architects who have come together and created the 'Photoplethysmography' device. After seeing how much technology has been integrated into the business of so many industries, the team wanted to think of a way to measure one's visceral response to elements of design.
To achieve this, the Photoplethysmography gadget was made by Morpholio. The device is attached to one's finger, and measures the blood pressure and heart rate as images are flashed on a screen. This gives designers a more accurate reading and numbers-backed data on first impressions of everything from building layouts to modern artwork. According to DesignBoom, the device "harnesses the digital and natural networks that surrounds us," instead of just leaving creativity to chance.
Photo Credits: designboom, mymorpholio
To achieve this, the Photoplethysmography gadget was made by Morpholio. The device is attached to one's finger, and measures the blood pressure and heart rate as images are flashed on a screen. This gives designers a more accurate reading and numbers-backed data on first impressions of everything from building layouts to modern artwork. According to DesignBoom, the device "harnesses the digital and natural networks that surrounds us," instead of just leaving creativity to chance.
Photo Credits: designboom, mymorpholio
Trend Themes
1. Visceral Response-tracking Gadgets - The use of technology to measure one's visceral response to elements of design has the potential to disrupt the traditional design process by providing designers with more accurate data and insights.
2. Heart Rate and Blood Pressure Tracking - The technology for tracking heart rate and blood pressure has the potential to disrupt the healthcare industry by providing more accurate and efficient monitoring of patient vital signs.
3. Data-backed Design Decisions - The use of data-backed insights in design decisions has the potential to disrupt the advertising industry by providing more targeted and effective consumer engagement strategies.
Industry Implications
1. Design - The technology for measuring a person's visceral response to elements of design has the potential to disrupt the traditional design process by providing designers with more accurate data and insights.
2. Healthcare - The technology for tracking heart rate and blood pressure has the potential to disrupt the healthcare industry by providing more accurate and efficient monitoring of patient vital signs.
3. Advertising - The use of data-backed insights in design decisions has the potential to disrupt the advertising industry by providing more targeted and effective consumer engagement strategies.
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