Morella by Andrew Tan is Useful Whether Parasol is Open or Closed
Meghan Young — March 14, 2014 — Art & Design
References: kickstarter & ohgizmo
Morella by Andrew Tan, an industrial designer based in London, United Kingdom, is a dual cup holder that is meant to be attached to umbrellas. Although the concept isn't necessarily new, this design is particularly useful. Not only does it boast two holders so that people can generously help a friend out at the same time, it rotates so that not a drip of drink is spilled when a person open or closes the umbrella.
Of course, the best feature of Morella by Andrew Tan is the fact that it frees people's hands so that they can hold a drink and their umbrella while performing other tasks on the go such as taking a call. It is available in a variety of colors.
Of course, the best feature of Morella by Andrew Tan is the fact that it frees people's hands so that they can hold a drink and their umbrella while performing other tasks on the go such as taking a call. It is available in a variety of colors.
Trend Themes
1. Dual Cup Holders - Opportunity for creating innovative products that allow people to conveniently carry multiple drinks at once.
2. Rotating Design - Opportunity for designing products that prevent spills and ensure a mess-free experience during umbrella use.
3. Hands-free Convenience - Opportunity for developing products that free up users' hands for multitasking while carrying a drink and an umbrella.
Industry Implications
1. Outdoor Accessories - Opportunity for companies to create and market innovative umbrella attachments and accessories.
2. Food and Beverage - Opportunity for beverage manufacturers to collaborate with umbrella makers and develop products that cater to on-the-go consumption.
3. Mobile Technology - Opportunity for mobile phone accessory manufacturers to design products that allow users to easily handle their devices while holding an umbrella and a drink.
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