The Montblanc StarWalker Collection Celebrates Space Exploration
Michael Hemsworth — June 21, 2019 — Art & Design
The Montblanc StarWalker Collection is a lineup of luxury writing utensils that pay homage to NASA and celebrate space exploration in a demure manner.
Featuring the stylish good looks the brand is renowned for, the pens are each accented by a translucent dome on the top section that reveals the emblem of NASA underneath. The collection consists of three styles in total including a Doué edition, full metal edition and a Resin edition, which can be used with ballpoint, fountain or fineliner ink to suit individual preferences.
The writing instruments were launched by Montblanc through a campaign featuring former astronaut Leroy Chiao with a star-studded list of attendees including Hugh Jackman, Diane Kruger, Winnie Harlow and Charles Melton at the Lone Star Museum in Houston, Texas.
The Montblanc StarWalker Collection is priced from $340 to $800 and speaks to the increased celebration surrounding space exploration as the 50th anniversary of the moon landing takes place this year. The pens promise a luxury writing experience that's perfect for professionals seeking a high-end touch.
Featuring the stylish good looks the brand is renowned for, the pens are each accented by a translucent dome on the top section that reveals the emblem of NASA underneath. The collection consists of three styles in total including a Doué edition, full metal edition and a Resin edition, which can be used with ballpoint, fountain or fineliner ink to suit individual preferences.
The writing instruments were launched by Montblanc through a campaign featuring former astronaut Leroy Chiao with a star-studded list of attendees including Hugh Jackman, Diane Kruger, Winnie Harlow and Charles Melton at the Lone Star Museum in Houston, Texas.
The Montblanc StarWalker Collection is priced from $340 to $800 and speaks to the increased celebration surrounding space exploration as the 50th anniversary of the moon landing takes place this year. The pens promise a luxury writing experience that's perfect for professionals seeking a high-end touch.
Trend Themes
1. Luxury Space-inspired Utensils - Opportunity for high-end writing instruments and accessories that cater to the emerging market for space-themed luxury goods.
2. Commemorative and Nostalgic Celebrations - Opportunity for products that commemorate significant historic events and milestones with a nod to the past.
3. High-end Personalization - Opportunity for luxury brands to offer personalized writing instruments and accessories that cater to individual preferences and tastes.
Industry Implications
1. Luxury Writing Instruments - Luxury writing instrument brands can explore space themes as a source of inspiration for new product collections.
2. Memorabilia and Collectibles - Companies specializing in souvenirs, memorabilia, merchandise, and collectibles can expand product lines to include space-themed items that celebrate historical events.
3. Luxury Accessories - Luxury accessory brands can create space-inspired collections that appeal to consumers with an interest in space exploration and the future of technology.
3.6
Score
Popularity
Activity
Freshness
