The Kiura Chronograph Watch Features a Sleek and Mature Design
Rahul Kalvapalle — August 22, 2016 — Fashion
References: projectswatches & sportique
The Kiura Chronograph is a minimalist monochrome watch that is designed by none other than Italy-based Alessio Romano Design Studio, although it is inspired by Japanese aesthetics that focus on simplicity rather than exuberance.
Romano aptly and reassuringly describes the Kiura Chronograph as a monochrome watch that is "free from all those confusing (and unnecessary) markings that few understand", referring to the extravagantly busy and cluttered time-faces that adorn many modern watches but do little to nothing to enhance the device's functionality.
By instead embracing a simple monochrome tone and simplistic design cues, Romano successfully positions the Kiura Chronograph as a timepiece for the mature and self-assured individual who doesn't need to yell out for attention.
Romano aptly and reassuringly describes the Kiura Chronograph as a monochrome watch that is "free from all those confusing (and unnecessary) markings that few understand", referring to the extravagantly busy and cluttered time-faces that adorn many modern watches but do little to nothing to enhance the device's functionality.
By instead embracing a simple monochrome tone and simplistic design cues, Romano successfully positions the Kiura Chronograph as a timepiece for the mature and self-assured individual who doesn't need to yell out for attention.
Trend Themes
1. Minimalist Design - Embracing minimalist design cues in watches presents disruptive innovation opportunities for the timepiece industry.
2. Monochrome Aesthetics - Incorporating monochrome aesthetics into watch designs offers disruptive innovation opportunities for the fashion accessory industry.
3. Simplicity in Functionality - Focusing on simplicity in functionality can lead to disruptive innovation opportunities for the watch industry.
Industry Implications
1. Watch Manufacturing - Watch manufacturers can exploit the trend of minimalist design to capture the market by creating sleek and mature timepieces.
2. Fashion Accessories - The fashion accessory industry can explore monochrome aesthetics to create stylish and sophisticated accessories that appeal to the minimalist trend.
3. Timepiece Industry - The timepiece industry can promote simplicity in functionality to cater to the needs of individuals who prefer uncluttered and intuitive watches.
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