Common Projects' SS 2019 Line Focuses on Simple Elegance
References: commonprojects & highsnobiety
Premium footwear company Common Projects' launches a collection of sophisticated luxe monochromatic sneakers as part of its drop for Spring/Summer 2019. The chic silhouettes are quite minimalist, however, some models entertain a bold aesthetic. The company taps striking colorways to playfully call attention to its designs. From reflective silver and green-blueish hue combinations to all-over saturated orange and bright neon yellow, Common Projects' monochromatic sneakers present the potential for a strong outfit embellishment.
The Spring/Summer 2019 covers a variety of classic sneaker styles. For the more conservative consumer, the brand also boasts some less-invasive designs with a color palette that embraces darker nuances like navy, brown and black, as well as some popular and contemporary white uppers.
The Spring/Summer 2019 covers a variety of classic sneaker styles. For the more conservative consumer, the brand also boasts some less-invasive designs with a color palette that embraces darker nuances like navy, brown and black, as well as some popular and contemporary white uppers.
Trend Themes
1. Monochromatic Sneakers - Monochromatic sneakers are becoming popular among fashion enthusiasts, presenting an opportunity for shoe companies to experiment with bold and eye-catching colorways.
2. Minimalist Footwear - Minimalist sneakers are becoming a fashion statement, offering an opportunity for shoe companies to create sleek and sophisticated designs that cater to the minimalist trend.
3. Sophisticated Style - The trend towards sophisticated, elegant and minimalist footwear is growing, presenting an opportunity for shoe brands to offer sleek, eye-catching designs that cater to this demand.
Industry Implications
1. Footwear - The footwear industry can take advantage of the growing demand for minimalist and monochromatic sneakers by creating new and innovative designs that cater to this trend.
2. Fashion - Monochromatic sneakers offer a new and exciting way for fashion brands to experiment with bold and eye-catching colorways, presenting a unique opportunity for the industry to create versatile and fashionable outfits.
3. Retail - The trend towards sophisticated and minimalist footwear presents retail brands with an opportunity to offer customers new and unique products that cater to this demand.
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