Palace and adidas Collaborated on a Casual Sneaker for the Season
References: palaceskateboards & hypebeast
Streetwear brand Palace collaborated with sportswear label adidas once again, this time to introduce a set of monochromatic shoes for the Fall/Winter 2018 season. The new sneakers boast a sleek design with a silhouette developed for casual wear. There are two colorway options in total, both of which are black and white -- the black option is completely black throughout its uppers and midsoles, with some contrasting branding accents, and the white model has a contrasting black midsole.
The highlighting element on the monochromatic shoes is the Palace lettering details found at the heel area of both options in respective contrasting hues.
The collaborative footwear dropped on October 26th online and in-store at Palace.
The highlighting element on the monochromatic shoes is the Palace lettering details found at the heel area of both options in respective contrasting hues.
The collaborative footwear dropped on October 26th online and in-store at Palace.
Trend Themes
1. Monochromatic Shoes - Opportunity for brands to collaborate and create stylish footwear with a sleek and casual design.
2. Co-branding Collaborations - Opportunity for streetwear and sportswear brands to partner and tap into each other's customer bases.
3. Casual Sneakers - Opportunity to design and release sneakers that are specifically developed for everyday, casual wear.
Industry Implications
1. Streetwear - Streetwear brands can collaborate with other industry players to create unique and fashionable products.
2. Sportswear - Sportswear brands can partner with streetwear brands to create trendy and stylish footwear options.
3. Retail - Retailers can benefit from selling exclusive collaborations, driving foot traffic and online sales.
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